Latest news on Kate Walker
As Formula 1 seeks to grow its Asian fanbase, the combination of hard data and local expertise will be key triggers for future growth, says Nielsen Sports, who are working with Sahara Force India partners W66.
Speaking at a Baku conference on the benefits of hosting major sporting events, F1’s global director for promoter relations Chloe Targett-Adams outlined the new ways in which the sport is working with its race promoters.
In the wake of two devastating earthquakes in September, the 2017 Mexican Grand Prix has become a symbol of national fortitude in the face of adversity, writes Kate Walker.
Slightly late to the party, Formula 1 is beginning to engage with eSports, a new field that opens up opportunities to seek out new fans around the world. Kate Walker talks to market research experts Nielsen Sports about the opportunities.
This summer, Formula 1 set new heights in social media reach. Kate Walker talks to market research experts Nielsen Sports about where to go from here.