Analysis: How F1 got its social media game together
This summer, Formula 1 set new heights in social media reach. Kate Walker talks to market research experts Nielsen Sports about where to go from here.
OPINION: Fred Vasseur has spent only a few weeks as team principal for the Ferrari Formula 1 team, but is already intent on taking the Scuderia back to the very top. And despite it being arguably the most demanding job in motorsport, the Frenchman is relishing the challenge
Changes to the regulations for season two of Formula 1's ground-effects era aim to smooth out last year’s troubles and shut down loopholes. But what areas have been targeted, and what impact will this have?
Who are the quickest drivers in Formula 1 history? Luke Smith asked a jury of experienced and international panel of experts and F1 insiders. Some of them have worked closely with F1’s fastest-ever drivers – so who better to vote on our all-time top 50? We’re talking all-out speed here rather than size of trophy cabinet, so the results may surprise you…
OPINION: During what is traditionally a very quiet time of year in the Formula 1 news cycle, FIA president Mohammed Ben Sulayem has been generating headlines. He’s been commenting on massive topics in a championship that loves them, but also addressing necessary smaller changes too. Here we suggest a further refinement that would be a big boon to fans
While a quick pitstop can make all the difference to the outcome of a Formula 1 race, most team managers say consistency is more important than pure speed. MATT KEW analyses the fastest pitstops from last season to see which ones – if any – made a genuine impact
Modern Formula 1 fans have grown accustomed to a lull in racing during winter in the northern hemisphere. But, as MAURICE HAMILTON explains, there was a time when teams headed south of the equator rather than bunkering down in the factory. And why not? There was fun to be had, money to be made and reputations to forge…
Porsche whipped up a frenzy thanks to a cryptic social media post last week, and though it turned out to be a false alarm, it also highlighted more just why manufacturers remain such an important element in terms of the attraction that they bring to F1. It is little wonder that several other manufacturers are bidding for a slice of the action.
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.