Haas unveils new livery with first 2019 car reveal

The Haas Formula 1 team has become the first to reveal images of its 2019 car, and unveiled a new black-and-gold livery to reflect its new title sponsor.

Haas unveils new livery with first 2019 car reveal

Haas has been formally renamed the Rich Energy Haas F1 team for this season in deference to the British-based energy drink company it struck a deal with late last year.

The team unveiled its new livery at a launch event in London on Thursday, using a 2018 show car, but released the first pictures of its new VF-19 online at the same time.

New look photos:

Its first trio of F1 cars had liveries that stuck to the colours of owner Gene Haas's company Haas Automation, with tweaked levels of black, grey and red on each one.

However, the VF-18 is a complete departure from that, mostly black with gold Rich Energy logos on the front wing, nose and engine cover to embrace its sponsor's black-and-gold colour scheme.

It also features the now-familiar elongated 'U' colouring on the nose in gold, while the Haas name adorns the sidepods and rear wing in white.

Intricate details of the car are hard to determine because of the mostly-black livery and the dark background in the images.

However, a simplified front wing – that contains five elements, is 200mm wider and 20mm higher – and rear wing – 20mm higher and 100mm wider – are immediately recognisable.

The physical version of Haas's 2019 car will not be seen until the morning of the first pre-season test at Barcelona next Monday.

"This is the time of the season when you hope you've got designs right and you can be competitive straight away," said Haas.

"The new car looks distinctive, not only in terms of its color scheme, but also with the new regulations in play.

"Hopefully those design changes brought in for 2019 will improve the racing on-track, and more importantly give us a shot at making more of an impact at each grand prix."

Haas finished fifth in the constructors' championship last season, the best result of its short F1 career.

However, it also had some major missed opportunities through team and driver errors.

"It's important that we keep progressing as a team, and this season is no different," said team principal Gunther Steiner.

"While 2018 delivered our best season to-date, the year showed, sometimes sharply, that we still have areas to improve on as a team."

From the archive:

Rich Energy has targeted F1 for over a year, linking itself to possible Force India sponsorship for a long time, albeit being dismissed by the team.

It also made a last-ditch bid to buy Force India when the team fell into administration.

"I'm naturally delighted to finally see the Rich Energy colors and stag logo in Formula 1 with Haas F1 Team," said the company's CEO William Storey.

"Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level."

Haas F1 Team VF-19

Haas F1 Team VF-19

Photo by: Haas F1 Team

 
shares
comments
Haryanto to make full-time racing return in Blancpain Asia

Previous article

Haryanto to make full-time racing return in Blancpain Asia

Next article

Gallery: Haas's 2019 Formula 1 car

Gallery: Haas's 2019 Formula 1 car
Load comments
The floundering fortunes of F1’s many Lotus reboots Prime

The floundering fortunes of F1’s many Lotus reboots

Team Lotus ceased to exist in 1994 - and yet various parties have been trying to resurrect the hallowed name, in increasingly unrecognisable forms, ever since. Damien Smith brings GP Racing’s history of the legendary team to an end with a look at those who sought to keep the flame alive in Formula 1.

Why the 2021 title fight is far from F1's worst, despite its toxic background Prime

Why the 2021 title fight is far from F1's worst, despite its toxic background

OPINION: Formula 1 reconvenes for the Russian Grand Prix two weeks after the latest blow in ‘Max Verstappen vs Lewis Hamilton’. While the Silverstone and Monza incidents were controversial, they thankfully lacked one element that so far separates the 2021 title fight from the worst examples of ugly championship battles

How Mika Hakkinen thrived at Lotus Prime

How Mika Hakkinen thrived at Lotus

Mika Hakkinen became Michael Schumacher’s biggest rival in Formula 1 in the late-90s and early 2000s, having also made his F1 debut in 1991. But as MARK GALLAGHER recalls, while Schumacher wowed the world with a car that was eminently capable, Hakkinen was fighting to make his mark with a famous team in terminal decline

Formula 1
Sep 21, 2021
The forgotten F1 comeback that began Jordan’s odyssey  Prime

The forgotten F1 comeback that began Jordan’s odyssey 

Before Michael Schumacher – or anyone else – had driven the 191 (or 911 as it was initially called), Eddie Jordan turned to a fellow Irishman to test his new Formula 1 car. JOHN WATSON, a grand prix winner for Penske and McLaren, recalls his role in the birth of a legend…

Formula 1
Sep 20, 2021
The squandered potential of a 70s F1 underdog Prime

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says Stuart Codling.

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Prime

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix clash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences.

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Prime

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Prime

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021