Williams F1 title sponsor deal extended through 2023

The Williams Formula 1 team has extended its title sponsorship deal with ROKiT from three years to five, taking the relationship to the end of the 2023 season.

Williams F1 title sponsor deal extended through 2023
Listen to this article

The news comes as a major vote of confidence in the Grove outfit from ROKiT owner Jonathan Kendrick at a time when its performance on track has been poor.

ROKiT’s main business is mobile phones and wi-fi services, but the company is involved in other areas, such as drinks.

Despite Robert Kubica and George Russell regularly being on the last row of the grid, Kendrick has been encouraged by the exposure his company has received since the start of the season.

“I’m happy with my brand recognition and what it’s done for me,” Kendrick told Motorsport.com. “I sponsored the team to get my brand out there, and it’s got my brand out there big time, all over the world. It’s even better than I expected.

“Our phones are going into 4000 Walmart stores in the USA, and in every car park ROKiT Williams has a banner. In India ROKiT Williams is going to be in every one of our wifi cities. So there’s masses of potential for Williams to leverage their brand in a way that they’ve never done before.

“Obviously nobody’s happy with finishing last. But I’ve been to factory, I know what they are capable of, I’ve seen the incredible engineers they’ve got, and it’s just a hiccup.

"It’s cyclical, isn’t it? After Ferrari won with Jody Scheckter in 1979, it took them 20 years to win again.

“I know what they’ve got planned, I’ve seen what they’re doing. We’ve got to put the finances in place, which we are, and they will be back. I really believe that.”

Regarding the extension, Claire Williams said: “This is a natural partnership based on shared values of innovation, engineering excellence and trust. ROKiT joined the team at a challenging time and it means a great deal to us that they believe in our vision and are committed to helping us achieve it.

“I’ve personally enjoyed working with the team at ROKiT and look forward to continuing this work in the years ahead.”

Read Also:

shares
comments
Rich Energy investors trying to save Haas F1 deal
Previous article

Rich Energy investors trying to save Haas F1 deal

Next article

Red Bull: Gasly will now stick close to Verstappen's set-ups

Red Bull: Gasly will now stick close to Verstappen's set-ups
The returning fan car revolution that could suit F1 Prime

The returning fan car revolution that could suit F1

Gordon Murray's Brabham BT46B 'fan car' was Formula 1 engineering at perhaps its most outlandish. Now fan technology has been successfully utilised on the McMurtry Speirling at the Goodwood Festival of Speed, could it be adopted by grand prix racing once again?

Hamilton's first experience of turning silver into gold Prime

Hamilton's first experience of turning silver into gold

The seven-time F1 champion has been lumbered with a duff car before the 2022 Mercedes. Back in 2009, McLaren’s alchemists transformed the disastrous MP4-24. And now it’s happening again at his current team

Formula 1
Aug 11, 2022
Why few would blame Leclerc if he leaves Ferrari in future Prime

Why few would blame Leclerc if he leaves Ferrari in future

OPINION: Ferrari's numerous strategy blunders, as well as some of his own mistakes, have cost Charles Leclerc dearly in the 2022 Formula 1 title battle in the first half of the season. Though he is locked into a deal with Ferrari, few could blame Leclerc if he ultimately wanted to look elsewhere - just as Lewis Hamilton did with McLaren 10 years prior.

Formula 1
Aug 9, 2022
The other McLaren exile hoping to follow Perez's path to a top F1 seat Prime

The other McLaren exile hoping to follow Perez's path to a top F1 seat

After being ditched by McLaren earlier in his F1 career Sergio Perez fought his way back into a seat with a leading team. BEN EDWARDS thinks the same could be happening to another member of the current grid

Formula 1
Aug 8, 2022
How studying Schumacher helped make Coulthard a McLaren F1 mainstay Prime

How studying Schumacher helped make Coulthard a McLaren F1 mainstay

Winner of 13 grands prix including Monaco and survivor of a life-changing plane crash, David Coulthard could be forgiven for having eased into a quiet retirement – but, as MARK GALLAGHER explains, in fact he’s busier than ever, running an award-winning media company and championing diversity in motor racing. Not bad for someone who, by his own admission, wasn’t quite the fastest driver of his generation…

Formula 1
Aug 7, 2022
Could F1 move to a future beyond carbon fibre? Prime

Could F1 move to a future beyond carbon fibre?

Formula 1 has ambitious goals for improving its carbon footprint, but could this include banishing its favoured composite material? Pat Symonds considers the alternatives to carbon fibre and what use, if any, those materials have in a Formula 1 setting

Formula 1
Aug 6, 2022
The traits that fuelled Alonso's unexpected Aston Martin F1 move Prime

The traits that fuelled Alonso's unexpected Aston Martin F1 move

Fernando Alonso’s bombshell switch to Aston Martin sent shockwaves through Formula 1, not least at Alpine that finds itself tangled in a contract standoff with Oscar Piastri. Not shy of a bold career move and with a CV punctuated by them, there were numerous hints that trouble was brewing.

Formula 1
Aug 4, 2022
The elements Ferrari must resolve to first save face, then win championships Prime

The elements Ferrari must resolve to first save face, then win championships

OPINION: Ferrari's Formula 1 title hopes look all but over after another strategic blunder in last week's Hungarian Grand Prix denied Charles Leclerc the chance to fight for victory, while handing it to chief rival Max Verstappen. The Scuderia now faces intense scrutiny over what it must now do to finally become a genuine factor in championship battles

Formula 1
Aug 3, 2022