Renault committed to Formula 1 "for eternity" through Alpine

Renault remains committed to Formula 1 “for eternity” by making the series the “backbone” of its Alpine brand, according to group CEO Luca de Meo.

Renault committed to Formula 1 "for eternity" through Alpine

Renault opted to rebrand its works F1 team as Alpine ahead of the 2021 season as part of a wider overhaul of the group’s brands and car companies.

The Alpine name will make its official F1 debut this weekend at the Bahrain Grand Prix, led by drivers Fernando Alonso and Esteban Ocon.

The rebrand marked the latest big change for the Enstone-based squad, which has served on-and-off as Renault’s works F1 team over the years. It is now the only team to race with Renault power units after the manufacturer’s final customer, McLaren, switched to Mercedes engines after last season.

But de Meo - who took over as Renault CEO last July and has overseen the group’s ‘Renaulution’ - made abundantly clear that F1 remained a core part of its image moving forward despite the push to cut costs.

“For the commitment of Renault, it’s true that we went back and forth, but we have been always there, for 44 years, as an engine producer, or engine and chassis, with our brand,” de Meo told select media including Motorsport.com.

“I’m a car guy, so when I came to lead Renault, I said to myself, ‘I’m not going to be the one that is going to stop 44 years of history of Renault. I’m not going to be that guy’.

“So as long as I’m here, the people for Formula 1, they don’t have to worry. They only have to work to create a profitable business model, to win the races etc, and to have a good image for the company.

“But it is very clear, one of the messages from my side is that we are there, let’s say, for eternity, with Alpine in Formula 1. Because Formula 1 is the backbone of Alpine. It’s in the middle of the company.”

Read Also:

Alpine has outlined a plan to become a fully-electric performance road car brand in the future, with de Meo saying he sees the company as a mix of a “mini Ferrari” and a “mini Tesla”.

De Meo explained how he wanted F1 to be as significant to the Alpine brand as it is to Ferrari, despite the push for electrification on the automotive side.

“At Ferrari, you take the Gestione Sportiva out, and Ferrari is a different thing - it’s the same [for Alpine],” de Meo said.

“It’s a mini Ferrari, and with all the humility, I have to say, but it’s a mix of a mini Ferrari and a mini Tesla, because we’re going to propose electric cars to the consumer.

“We’re going to try to create a completely new customer experience, with the network, with the services etc. It’s a good opportunity to experiment.”

shares
comments

Related video

Is Mercedes in trouble or is it part of a plan?

Previous article

Is Mercedes in trouble or is it part of a plan?

Next article

Why F1's new driver-team combos each have a point to prove

Why F1's new driver-team combos each have a point to prove
Load comments

About this article

Series Formula 1
Teams Alpine
Author Luke Smith
Why McLaren doesn’t doubt Ricciardo can escape his ‘dark’ place Prime

Why McLaren doesn’t doubt Ricciardo can escape his ‘dark’ place

Three points finishes from as many starts represents a decent opening innings on paper, but Daniel Ricciardo has endured a tough start to his McLaren career - only magnified his teammate's excellent form. Yet both he and the team have good reason to expect a turnaround soon.

What needs to “change” for Red Bull is ending Verstappen’s errors Prime

What needs to “change” for Red Bull is ending Verstappen’s errors

OPINION: Going up against the dominant force of Mercedes and Lewis Hamilton was always going to demand the best from Red Bull and Max Verstappen. But after making a couple more errors during the Portuguese Grand Prix, the Dutch driver showed there's a small gap he still needs to close in the 2021 Formula 1 title fight.

Formula 1
May 5, 2021
The "subtle" Red Bull upgrades that kept it in the Portugal F1 mix Prime

The "subtle" Red Bull upgrades that kept it in the Portugal F1 mix

Red Bull's Portuguese Grand Prix fortunes were decidedly second best to Mercedes', but the result skews the potential that the team had at Portimao. With a new set of updates, the team looks good going forward into the rest of 2021's spicy F1 competition

Formula 1
May 3, 2021
Portuguese Grand Prix driver ratings Prime

Portuguese Grand Prix driver ratings

The 2021 Portuguese GP will for several drivers go down as a weekend of missed opportunities amid imperfect track conditions that caused struggles with tyre warm-up. But the performances of a select few stood out from the crowd

Formula 1
May 3, 2021
The five key tests Hamilton passed to claim Portugal victory Prime

The five key tests Hamilton passed to claim Portugal victory

Just as he did in 2020, Lewis Hamilton had to come from behind to win the 2021 Portuguese Grand Prix. Only this time there were two rivals he had to pass, among the several challenges he had to overcome, on his way to securing a 97th grand prix victory

Formula 1
May 3, 2021
Imola 1994: Memories from Ayrton Senna’s F1 rivals Prime

Imola 1994: Memories from Ayrton Senna’s F1 rivals

The tragic events of the 1994 San Marino Grand Prix changed Formula 1 forever. Here, 17 of the drivers who took part explain how they coped with the devastating deaths of Roland Ratzenberger and Ayrton Senna.

Formula 1
May 1, 2021
The data that leaves both Red Bull, Mercedes uncertain of supremacy Prime

The data that leaves both Red Bull, Mercedes uncertain of supremacy

Lewis Hamilton topped the crucial FP2 session on Friday as F1 returned to Portugal, but his Mercedes team cannot be sure it has the edge on its Red Bull rivals. As cool temperatures and wind combine with the still-slippery surface to present drivers with quandaries over set-up and tyre warmup, there's still everything to play for come qualifying.

Formula 1
May 1, 2021
How in-form Norris is staking his claim as Britain's next F1 champion Prime

How in-form Norris is staking his claim as Britain's next F1 champion

As a highly-rated Mercedes junior, George Russell is naturally billed as Lewis Hamilton's heir apparent where Britain's next Formula 1 champion is concerned. But he may face competition for that accolade from Lando Norris, fresh from a confidence-boosting run to third at Imola whose rise is being accelerated by his McLaren team’s revival

Formula 1
Apr 29, 2021