Breaking news
Formula 1
Domenicali: F1 can attract manufacturers seeking "fresh image"
Stefano Domenicali hopes Formula 1 can attract car manufacturers looking for a “fresh image”, believing it to be one of the biggest challenges facing the automotive industry today.
Luke Smith
Edited: Jan 30, 2021, 3:58 PM
Copy link
Share on Viber
F1 currently has four manufacturers on the grid as V6 hybrid power unit suppliers - Mercedes, Ferrari, Renault and Honda - but will drop back to three in 2022 after Honda exits the series.
While F1 remains committed to hybrid technology, it is aiming to introduce a simpler, cheaper power unit upon the next change currently scheduled for 2026, but that could be brought forward for 2025.
F1 has been clear in its recent sustainability drive, outlining plans to be carbon neutral by 2030, and remains regularly engaged with manufacturers over what they require from the series in the future.
Domenicali said that although F1 was “in discussions” with other manufacturers which are currently not active in the series, they currently “prefer to stay quiet”.
But the recently-appointed president and CEO of F1 was encouraged by their interest in what value F1 could offer in the future, particularly from an image standpoint.
“The good news is that there are are people and companies, very important companies, that are really keen to understand what is the value that they can bring home using the F1 platform,” Domenicali said in an interview with Sky Sports F1.
“But not only in terms of technology - also in terms of what the value Formula 1 can bring to the automotive manufacturer.
“I think one of the biggest challenges that automotive manufacturers have today is to feel younger. There is this kind of fight between the older school of OEMs and the new OEMs that are coming in the mobility side.
“We are for sure not part of the mobility side, in terms of what we want to achieve as a sport.
“But I think that the OEMs can use the [F1] platform for that fresh image that they maybe need for the future for them.”
Read Also:
- Domenicali: F1 needs "active role" in highlighting social issues
- Domenicali: F1 can prove hybrids have a great future
- Domenicali: F1 to adopt ‘flexible’ approach to 2021 calendar
Domenicali stressed the importance of F1 staying engaged with new forms of media and platforms in order to keep a younger generation of fans interested in the future.
“Maybe in the beginning, the media that are showing [F1] on TV were a little bit reluctant on products like Netflix like we did in the last years,” Domenicali said.
“But then at the end of the day, that was beneficial to both, because one was activating better on the other side. So I think we need to have this holistic approach to make sure we don’t lose opportunities.
"The young generation are multi-connected. We need to offer a multi-programme to be quite spot on in terms of intensity. If we are boring in our offering, then people are switching off and changing not only the channel, but the subject.
“We are thinking how to keep the racing format alive in a different way, because of course it’s important to have the opinion of the teams, but also the opinion of the stakeholders.
“We’re going to have dedicated meetings to prepare the right offering. We need to be sure that we don’t lose any opportunity.”
We want your opinion!
What would you like to see on Motorsport.com?
Take our 5 minute survey.
- The Motorsport.com Team
Read and post comments
Read also :
Share Or Save This Story
Copy link
Share on Viber
Previous article Tsunoda "not afraid to make mistakes" in rookie season
Next article How Mercedes made its best car better
Top Comments
There are no comments at the moment. Would you like to write one?
View More & Comment
More from
Luke Smith
1998 Belgian GP: When the Schumachers went to war
Formula 1
Formula 1 Jul 22, 2025
1998 Belgian GP: When the Schumachers went to war
The race that transformed perceptions of Red Bull
Formula 1
Formula 1 Apr 19, 2023
The race that transformed perceptions of Red Bull
Hamilton in the process of selecting Brad Pitt’s co-star for F1 movie
Formula 1
Formula 1 Feb 18, 2023
Hamilton in the process of selecting Brad Pitt’s co-star for F1 movie
Latest news
“I was getting beat up” – How Daniel Ricciardo burned out on ‘humiliating’ F1 return
Formula 1
F1 Formula 1 2 h
“I was getting beat up” – How Daniel Ricciardo burned out on ‘humiliating’ F1 return
Myers Riley Motorsports adds Andretti alongside returning Fraga for 2027 IMSA GTD campaign
IMSA
IMSA IMSA 2 h
Myers Riley Motorsports adds Andretti alongside returning Fraga for 2027 IMSA GTD campaign
Las Vegas GP reveals neon sign-inspired trophy design
Formula 1
F1 Formula 1
Las Vegas GP
3 h
Las Vegas GP reveals neon sign-inspired trophy design
Feature
Discover prime content
Top 10 F1 cars of the 1970s
Formula 1
By Kevin Turner
Top 10 F1 cars of the 1970s
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
You have 2 options:
- Become a subscriber.
- Disable your adblocker.
Subscribe now Already subscribed? Sign in here
Already disabled your adblocker?
Reload page
Manage Alerts
Subscribe