Alonso launches eSports team

Fernando Alonso has become the first Formula 1 driver to branch out into eSports, after launching his own team ahead of the Abu Dhabi Grand Prix.

Alonso launches eSports team

The two-time world champion has formed a partnership with McLaren sponsor Logitech to expand into the gaming world – with ambitions set on his outfit becoming the best in the world

The team, which will be called FA Racing G2 Logitech G, will compete in a host of top-line series both in F1 sim racing and other online categories. 

 

“I am a team principal finally,” smiled Alonso at the launch of the team in the Yas Marina paddock on Thursday. “There will be no meetings very early. We will change completely the way we work!!”

Alonso said he had been approached by Logitech and G2 a few months ago about the idea, and believed it was the right time to get involved with gaming as eSports racing was starting to take off.

“It is very exciting, and it is a completely new thing to discover,” he explained. “I think eSports in other formats has been very successful but in racing, it is at the very beginning, and I think huge potential will come.

“I am happy to be one of the first investing in this direction and I think good and fun times are coming – not only for us, but for gamers at home and for fans.”

While the focus on FA Racing will be on professional championships, competing in the official F1 game, rFactor and other categories, Alonso said that part of his team’s plan was to find ways that fans could race with them too.

When asked if he had signed himself to his own team, Alonso said: “Not yet. But we have some ideas for our fans to have online competitions, monthly, that they can not only participate with our pro drivers but also with myself.

“I will definitely be slower – more the amateur level. We will have fun, that is the first thing, and we will develop a platform that is available for everyone in the world.”

F1 boost

F1 commercial chief Sean Bratches believed Alonso’s decision to run an eSports team would deliver a big boost to the sport’s profile amid younger fans.

“Fernando’s brand has been a pillar of the success of F1 in the linear world, and just like other brands going into other areas, he gives a credibility,” he said.

“A lot of drivers and athletes, in their second career, go into business and I think while this is a fun participatory game, it is competition. It is a big business and it is just getting bigger.

"F1 and Fernando are getting in at the early stages, notwithstanding that it has been around a couple of years.”

McLaren
shares
comments
McLaren set to run two cars in Abu Dhabi tyre test

Previous article

McLaren set to run two cars in Abu Dhabi tyre test

Next article

Ericsson: Sauber-Ferrari junior team talks my "main worry"

Ericsson: Sauber-Ferrari junior team talks my "main worry"
Load comments
The floundering fortunes of F1’s many Lotus reboots Prime

The floundering fortunes of F1’s many Lotus reboots

Team Lotus ceased to exist in 1994 - and yet various parties have been trying to resurrect the hallowed name, in increasingly unrecognisable forms, ever since. Damien Smith brings GP Racing’s history of the legendary team to an end with a look at those who sought to keep the flame alive in Formula 1.

Why the 2021 title fight is far from F1's worst, despite its toxic background Prime

Why the 2021 title fight is far from F1's worst, despite its toxic background

OPINION: Formula 1 reconvenes for the Russian Grand Prix two weeks after the latest blow in ‘Max Verstappen vs Lewis Hamilton’. While the Silverstone and Monza incidents were controversial, they thankfully lacked one element that so far separates the 2021 title fight from the worst examples of ugly championship battles

How Mika Hakkinen thrived at Lotus Prime

How Mika Hakkinen thrived at Lotus

Mika Hakkinen became Michael Schumacher’s biggest rival in Formula 1 in the late-90s and early 2000s, having also made his F1 debut in 1991. But as MARK GALLAGHER recalls, while Schumacher wowed the world with a car that was eminently capable, Hakkinen was fighting to make his mark with a famous team in terminal decline

Formula 1
Sep 21, 2021
The forgotten F1 comeback that began Jordan’s odyssey  Prime

The forgotten F1 comeback that began Jordan’s odyssey 

Before Michael Schumacher – or anyone else – had driven the 191 (or 911 as it was initially called), Eddie Jordan turned to a fellow Irishman to test his new Formula 1 car. JOHN WATSON, a grand prix winner for Penske and McLaren, recalls his role in the birth of a legend…

Formula 1
Sep 20, 2021
The squandered potential of a 70s F1 underdog Prime

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says Stuart Codling.

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Prime

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix clash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences.

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Prime

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Prime

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021