ESM and Rolling Stone combine for Le Mans

The Tequila Patron Extreme Speed Motorsports HPD ARX-04b cars will run with a unique Rolling Stone magazine livery at the Le Mans 24 Hours on 13-14 June.

The announcement was made on Tuesday in the LA Times and comes in preparation for a change in livery due to the French 'Evin' law prohibiting alcohol sponsorship, which came in to affect in 1991.

In conjunction with Patron Spirits International, this partnership will see the iconic voice of rock 'n roll be highly visible on the classic La Sarthe circuit.

"This unique partnership brings together the top name in luxury spirits, the most recognized voice of music and popular culture, and the pinnacle of motorsport competition," said Lee Applbaum, Global Chief Marketing Officer at Patron Spirits International.

"We're enormously excited that the Tequila Patron ESM coupes will fly the iconic Rolling Stone logo at the legendary Circuit de la Sarthe track in Le Mans, France this summer."

ESM are also scheduled to appear in a film and story for RollingStone.com and Rolling Stone magazine respectively.

"Patron and Rolling Stone have proudly collaborated for many years, most recently partnering on 'Mastering the Craft,' the six-part documentary series on RollingStone.com that celebrates the artistry of singers and songwriters," said Gus Wenner, Head of Digital of Wenner Media.

"Very similarly, the talented drivers and teams that compete in world-class motorsports express their art through heart stopping speed and agility."

The striking Tequila Patron green and black livery will be seen at all other events in the FIA WEC this season apart from the 6 Hours of Bahrain finale, where a comparable law to that carried in France applies.

Rollin stone magazine was founded in 1967 by Jann Wenner (father of Gus). A mix of music industry and political writing, it counts legendary journalists such as Hunter S.Thompson, Lester Bangs and Greil Marcus among its former and current scribes.