Roush Fenway unveils one of Brad Keselowski's 2022 NASCAR sponsors

Roush Fenway Racing announced the addition of a new sponsor to its organization on Tuesday – one that will also serve as a primary for new owner/driver Brad Keselowski in 2022.

Listen to this article

Violet Defense – an Orlando (Fla.)-based germ-killing company with UV technology – has entered into a multi-year partnership with RFR.

As part of the deal that runs through the 2023 season, Violet Defense will kick off its new relationship by serving as the primary partner for a combined four races in the remaining 2021 season on both Ryan Newman and Chris Buescher’s Ford Mustangs.

For the 2022 and 2023 seasons, Violet Defense will be featured on the No. 6 car for multiple races, which will be driven by new owner/driver Keselowski.

In July, Roush confirmed Motorsport.com’s report in May that Keselowski, 37, would join the organization in 2022 as a co-owner and driver.

Read Also:

“We are excited to be supporting the Roush Fenway team, both on and off the track,” said Terrance Berland, CEO of Violet Defense. “It is our goal to continue to find new and innovative ways to deploy our UV disinfection solutions to help keep the athletes and staff healthy and at the top of their game.

“And we’re thrilled to have the opportunity to be part of Brad’s inaugural season with the team, and look forward to the energy around his arrival.”

As part of the partnership, Violet Defense will also identify opportunities to protect the Roush Fenway team with its UV disinfection technology, both at the track and at its headquarters operations in Concord, N.C.

“Their expertise as a company is a perfect fit for us on the track and off, and their services are especially critical during times like these,” said RFR president Steve Newmark.

“Their messaging and branding will undoubtedly stand out at their upcoming races, and we look forward to working with their team this fall and for years to come.”

The brand makes its debut at this weekend’s race at Las Vegas on Buescher’s No. 17 Ford and the following weekend at Talladega, Ala. Newman will carry Violet Defense livery for the first time at Texas on Oct. 17, and again a week later at Kansas Speedway on Oct. 24.

shares
comments

Related video

'Disappointed' Almirola among the four eliminated from playoffs
Previous article

'Disappointed' Almirola among the four eliminated from playoffs

Next article

William Byron: "We learned a lot about ourselves" at Bristol

William Byron: "We learned a lot about ourselves" at Bristol
The ex-F1 driver taking on NASCAR with a new team Prime

The ex-F1 driver taking on NASCAR with a new team

Saddled with uncompetitive Minardi machinery, Tarso Marques didn't manage to score points in his three partial seasons of Formula 1. But now the Brazilian has the chance to show what he can do in NASCAR, and explains the story of his comeback with new Cup Series entrant Team Stange

NASCAR Cup
Apr 13, 2022
The early benefits and challenges of NASCAR's Next Gen car Prime

The early benefits and challenges of NASCAR's Next Gen car

NASCAR’s new stock car generation is encouraging an influx of fresh blood into its top tier. But there are concerns that parts are in short supply as the entire paddock tries to build up stocks at the same time

NASCAR Cup
Feb 22, 2022
How Penske's rookie sensation opened NASCAR's new era in style Prime

How Penske's rookie sensation opened NASCAR's new era in style

After holding his nerve and hip-checking his teammate on the run to the line, Austin Cindric made a perfect start to life as a full-timer in the NASCAR Cup Series by winning the Daytona 500. Here's how the Penske Ford man emerged first across the line in the first points-scoring race for the much-anticipated Next Generation cars

NASCAR Cup
Feb 21, 2022
Six key themes to follow in the 2022 NASCAR Cup season Prime

Six key themes to follow in the 2022 NASCAR Cup season

There are plenty of uncertainties ahead of the 2022 NASCAR Cup season as an all-new fleet of cars take to the track for the first time. Ahead of this weekend's Daytona 500, our experts explain what you need to know

NASCAR Cup
Feb 17, 2022
How NASCAR had to learn a harsh lesson ahead of Next Gen arrival Prime

How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

The NASCAR Cup kicks off with the Daytona 500 this weekend, but a major engine overhaul and a subsequent mountain of work has been required to be ready for the arrival of the Next Gen cars.

NASCAR Cup
Feb 16, 2022
How Larson took the long way round to NASCAR Cup glory Prime

How Larson took the long way round to NASCAR Cup glory

From villain to hero, Kyle Larson had to reach his lifelong goal the hard way and go through a very public shaming after a ban for using a racial slur, but his talents shone long before his name grabbed the headlines...

NASCAR Cup
Nov 10, 2021
How NASCAR is gearing up for its "biggest change" in 2022 Prime

How NASCAR is gearing up for its "biggest change" in 2022

It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy

NASCAR Cup
Oct 12, 2021
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR Prime

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes

NASCAR Cup
Oct 5, 2021