Formula 1
Formula 1
29 Aug
-
01 Sep
Event finished
05 Sep
-
08 Sep
Event finished
19 Sep
-
22 Sep
Event finished
26 Sep
-
29 Sep
Event finished
10 Oct
-
13 Oct
Event finished
Motorsport Blog
Topic

Motorsport Blog

What's in a name? McLaren Change Indicates Shift in Emphasis

shares
comments
What's in a name? McLaren Change Indicates Shift in Emphasis
Jan 13, 2015, 5:35 PM

In a push to develop business beyond its flagship F1 team, McLaren Group has announced that it will henceforth be called McLaren Technology Group.

In a push to develop business beyond its flagship F1 team, McLaren Group has announced that it will henceforth be called McLaren Technology Group.

The news coincides with plans for a new 57,000 sq ft 'Applied Technology Centre' which will double the footprint of McLaren's existing innovation centre.

While the name change reflects McLaren's need to attract business beyond the world of F1, group boss Ron Dennis was at pains to point out that F1 is still the beating heart of a company which employs over 3000 people, three quarters of whom are not involved in motorsport.

Motor Racing - Formula One World Championship - Abu Dhabi Grand Prix - Qualifying Day - Abu Dhabi, UAE

"We have long proven our capabilities on the world’s racetracks, and Formula 1 racing is and will always be a core area of activity for us," said Dennis, Chairman and Chief Executive Officer of the McLaren Technology Group.

"Racing fuels our competitive spirit, it is our crucible of innovation, it enables us to attract the world’s best engineers, scientists and data analysts, and the enormous popularity of Formula 1 provides a unique global marketing platform.We exist to win, and nothing will ever divert McLaren Racing’s focus away from that ambition.

"However, some time ago we set McLaren on a path of diversification, and as a result we are today far more than just a racing team. Technology drives everything we do – creating the world’s most advanced road cars, working with blue-chip companies to enhance their performance and their products, and/or developing the world’s most robust electronic control systems.

"Our new name therefore reflects our ever-increasing focus on innovation and the creation of disruptive technologies that will have a positive and far-reaching impact."

As well as its racing activities, the stand alone McLaren Automotive company produces 1600 cars a year and plans to expand production with new models to 4000 units per annum within three years.

McLaren Technology Group works with a number of blue chip companies to enhance product performance through technology and produces electronic control systems widely used in motorsport and other industries.

McLaren electronic control systems are used by all cars in Formula One, Nascar and Indycar racing series.

Formed as a race team 52 years ago, McLaren began the diversification process 25 years ago and the current difficult trading climate in F1 is surely an extra encouragement for the group in its movement into other industries.

While it can count 182 Grand Prix wins and 20 world titles on an enviable racing CV, its last race win was over two years ago and its last title success, a driver's championship for Lewis Hamilton, back in 2008.

Having slipped to fifth in the constructor's championship in the last two seasons, McLaren clearly has work to do on the racing front. In other aspects of its business, the situation is rosier.

What do you think of the name change? Does it mean anything to you? What do you think of McLaren's strategy here? Leave your comments below
Next article
No more 'unusual' looking F1 cars - Bottas

Previous article

No more 'unusual' looking F1 cars - Bottas

Next article

Volkswagen not considering F1 foray - Muller

Volkswagen not considering F1 foray - Muller
Load comments

About this article

Series Formula 1
Teams McLaren Shop Now