Rich Energy CEO accuses shareholders of mounting “coup”
The ongoing saga of the Rich Energy brand’s sponsorship of the Haas F1 Team took a fresh twist on Thursday night, as CEO William Storey launched a statement via Twitter that called his own company’s earlier statement today “ludicrous” and “risible”.
Storey’s tweet accused the earlier statement, which was attributed to ‘the shareholders who own the majority of Rich Energy’, to have been made by “minority shareholders”.
The tweet read: “The ludicrous statement by minority shareholders cosy with @redbull & @WhyteBikes is risible. Their attempted palace coup has failed. I control all of the assets of @rich_energy & have support of all key stakeholders”.
This tweet came barely 24 hours after the first one, which claimed Rich Energy had “terminated our contract with @HaasF1Team for poor performance. We aim to beat @redbullracing & being behind @WilliamsRacing in Austria is unacceptable. The politics and PC attitude in @F1 is also inhibiting our business. We wish the team well.”
The earlier statement from Rich Energy had claimed the original tweet was “Clearly the rogue actions of one individual have caused great embarrassment. We are in the process of legally removing the individual from all executive responsibilities. They may speak for themselves but their views are not those of the company.”
Haas F1 team boss Gunther Steiner confirmed earlier on Thursday that the team would be running Rich Energy branding as usual during the British Grand Prix at Silverstone.
When contacted by Motorsport.com, a Haas F1 spokesman declined to comment on the latest developments.
Share Or Save This Story
Mika Hakkinen on his darkest day in F1
Dillon: Spotter was “wrong” to shout “wreck him!” before Hamlin clash
Hamlin: NASCAR stripping Dillon of win would be “warranted”
Dropped Esteban Ocon defiant: Formula 1 is “where I belong”
Five contenders to replace Esteban Ocon at Haas for F1 2027
You Ask The Questions: Esteban Ocon
2026 Singapore Grand Prix: Guide to schedule, driver meet-ups, and race week parties
Jeb Burton joins RSS Racing, will drive father Ward Burton's No. 22
Stewart Friesen to run Kyle Busch throwback scheme in Charlotte NASCAR Truck race
Red Bull is overcoming ADUO restrictions but still calls on tweaks for F1 2027
Three kings: F1's generational stars shone at Sepang
How F1 let a golden opportunity slip at Sepang
How the Bahrain GP in Malaysia exposed Red Bull’s hidden resurgence
You Ask The Questions: Emerson Fittipaldi
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments