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F1 Competition: Get involved in The Global Scrapbook challenge

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F1 Competition: Get involved in The Global Scrapbook challenge
Sep 3, 2014, 12:04 PM

The second challenge in F1's ground breaking crowdsourcing competition, the F1 Connectivity Innovation prize, has been announced today and it offer...

The second challenge in F1's ground breaking crowdsourcing competition, the F1 Connectivity Innovation prize, has been announced today and it offers fans the chance to engage with Mercedes and its history as well as fans around the world - and to have a chance to win the US$50,000 top prize.

The latest challenge is to create a global digital scrapbook, accessible to all, around Mercedes' 'Silver Arrows’ and their extensive history in the sport, stretching back to the 1950s racers driven by Juan Manuel Fangio and Sir Stirling Moss.

Dubbed 'The Global Scrapbook Challenge', the task is to create and sustain a virtual ‘museum’ as an engaging online treasury of anecdote, recollection and intrigue that will attract both browsing visitors and draw in the broadest range of contributions from fans of the sport around the world.

Stirling Moss, 1955

Entrants are being asked to rise to the technology challenge "to define the capture and curation of artefact from the present season with the MERCEDES AMG PETRONAS Formula One™ Team back to Mercedes’ history in the sport in the 1950s. In addition entrants are being asked to propose a campaign methodology to ensure the Scrapbook captures the imagination of the digital generation."

Individual winners will get a behind the scenes visit to the 2015 Monaco GP and the overall winner across the three challenges will win a US $50,000 cash prize.

XPB.cc

The judging panel is made up of Lewis Hamilton, former F1 driver and commentator, Martin Brundle, Formula One Management’s CTO, John Morrison, Mercedes' Executive Director (Technical), Paddy Lowe and Tata Communications’ CMO and CEO of NextGen Business, Julie Woods-Moss.

“We are witnessing a seismic change in the way the world is engaging with digital content with a blurring of the lines between those that produce material and those that consume it," said Woods-Moss, "I believe The Global Scrapbook Challenge will be an enfranchising project that will allow people around the world to show their affinity to F1 and in the process create a fascinating archive of content delivered through cutting edge technologies.”

Got an idea and want to know how to enter? A full brief for the second challenge can be downloaded from F1 Connectivity Innovation Prize website

The F1 Connectivity Innovation Prize is a new initiative for 2014 from Formula One Management, Tata Communications and Mercedes AMG Petronas F1 Team. The third and final challenge will be announced on the eve of the US Grand Prix in Austin at the end of October.

Michael Schumacher

The first challenge raised a strong entry; the task was to creatively apply analytical and information technology solutions to demonstrate new and insightful information that can be derived from Formula One Management’s live data feeds. Winner Chris Thelwell from the UK submitted a proposal to make real-time data accessible to all by creating a new open-source data humanisation service that brings the data to life.

JA on F1 reader Ben Fulford commented on the first challenge, "This has been quite a fun competition and has really got my creative juices flowing. When I read the article above I initially thought damn I’m out of my depth, but the more I think about it the more confidence I have in my idea as I genuinely think my idea would add ‘excitement’."

So have a go! And Good Luck.

Darren Heath

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Series Formula 1
Tags innovation