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Crowdsourcing prize for cataloguing F1 video archive: Winners announced

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Crowdsourcing prize for cataloguing F1 video archive: Winners announced
Dec 16, 2014, 9:10 AM

The winners of the third challenge in F1′s ground breaking crowdsourcing competition, the F1 Connectivity Innovation prize, have been announced t...

The winners of the third challenge in F1′s ground breaking crowdsourcing competition, the F1 Connectivity Innovation prize, have been announced today.

Challenge Three asked fans to enhance the sport’s video archive by harnessing the power of crowd-sourced commentary. Since 1981, over 60,000 hours of video has been meticulously stored and digitised in Formula One Management’s archive at Biggin Hill. This represents the sport’s animated history for the last quarter of a century. It is FOM’s ambition to digitally index the footage with audio and text commentary so the archive can be enhanced and used beyond the limitations that exist purely because of the size and scale of the collection.

However, simply to watch this archive in real-time would take many years, so the challenge is how to index the archive so it can be accessed digitally? This challenge set a significant task to first capture and then harness the nearly half a billion global Formula 1® fans to assist with providing audio and text commentaries of Formula One Management’s archive. The winner’s proposal could help fans around the world to be given the opportunity to provide commentary for their favoured moments in the last 25 years of Formula 1® history as part of the digital indexing.

F1 Connectivity Innovation prize

The Individual Winning entry is: John Vasilakos, USA

A bespoke and purpose-built social networking platform that could allow users to access and engage with Formula One Management’s footage archive. Accessible on all devices including tablets, PCs, mobile, smart TVs and gaming consoles, the platform keeps viewers up to date with all aspects of Formula 1 racing including information about schedules, drivers and cars but also provides digestible commentary, such as blogs. The main feature of the platform is the timeline. Here viewers could interact with the archive of F1 footage and add their own content such as photos, anecdotes, travelogues and memorabilia, allowing users to engage with the digital archive whilst also cataloguing it. Others can view and engage with this user-generated content, making F1® fans part of the sport’s history.

John’s solution to the challenge was designed to encourage the broadest range of content contributors by developing a bespoke social networking platform that leverages the reach of existing online social networks. Featuring SSL encryption and a shared log-in with existing social networks, ‘viewsers’ would be incentivised and rewarded to share content both within and outside of their current social media lifestyle.

F1 Connectivity Innovation prize

The team winning entry is: Jody Allen, Tom Williams, Chris Randall & Chris Belmore

The team proposed a ‘Crowd Sourcing Commentary Challenge’ where fans would be encouraged to submit their 'greatest moments’ compilation each week. This could include anything from ‘the best of Lewis Hamilton’ to ‘highlights from the FORMULA 1 BELGIAN GRAND PRIX’. Searching the archive, which has already been tagged with baseline metadata, fans explore the relevant race and using the simple editing interface, find and clip their moment. The fan community along with F1 VIPs would vote on the winning clips and the winners could receive merchandise, race tickets and VIP race weekends as prizes. As an extra incentive, fans would also receive free access to the F1® digital archive.

The judges were impressed with the clarity in their proposal that argued a user-centric approach has a higher chance of success than a more task oriented approach, resulting in the archive being usable much earlier.

Rather than a chronological approach to cataloguing the 60,000-hour archive, the team proposed a cumulative, phased methodology. This way, the integrity of the data is improved at a controlled rate across the entire database. Three phases were suggested: Baseline Tagging, Competitions & Narratives and Organic Growth.

Darren Heath

The Grand Prize of US $50,000 plus tickets for two for a VIP behind the scenes 2015 Monaco GP experience will be announced shortly

The F1 Connectivity Innovation prize competition is a three way collaboration between Mercedes AMG Petronas F1 team, Formula One Management and Tata Communications, looking to engage fans in a variety of real world challenges. The first challenge was to creatively apply analytical and information technology solutions to enhance entertainment and insight into the sport reimaginging things like the F1 timing screen.

Challenge Two was to create a global digital scrapbook, accessible to all, around Mercedes’ ‘Silver Arrows’ and their extensive history in the sport, stretching back from to the 1950s racers driven by Juan Manuel Fangio and Sir Stirling Moss to the 2014 Constructors’ World championship team of today.

For more information on the competition go to F1 Connectivity Innovation Prize
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