AMG to ramp up ties with Mercedes F1 team in 2021

Mercedes has reaffirmed its commitment to Formula 1 and plans to forge closer ties between its grand prix team and its AMG division from 2021.

AMG to ramp up ties with Mercedes F1 team in 2021
Listen to this article

As part of a new global strategy that Mercedes revealed to investors on Tuesday, the German car manufacturer made clear its full commitment to electrification.

This will include a new range of electric vehicles and a specific push with its sub brands, including Maybach, G, EQ and AMG.

With the latter focusing on the performance end of Mercedes' products, plans have been announced to enhance the ties between the AMG brand and its F1 team.

There is already the Project One road car, which is fitted with an F1 turbo hybrid engine and will be released next year, but the plans will extend well beyond that.

It is understood that there will be much closer marketing links between the F1 team and AMG, an increased co-operation on technology transfer from racing to road cars, plus a greater presence on the team's car livery.

It means AMG's logos will have a bigger presence on the F1 cars than they do at the moment.

Speaking during an investors' call on Tuesday, Mercedes CEO Ola Kallenius said: "We will use the technology development in Formula 1 for performance hybrids and going into other exciting technologies in the future, and put that into our AMG cars.

"With Project One, we're taking the Formula 1 powertrain and putting it on the road. So it just comes natural to us to leverage Formula 1 even more for AMG going forward."

While the challenge that car manufacturers face in moving towards electrification prompted Honda to decide to pull its Formula 1 project at the end of next year, Mercedes has instead made clear it see F1's value and technical challenge as key to its future.

As well as the AMG/F1 closer ties, Mercedes will make use of its current F1 infrastructure to help push its road car technology to the next level.

As part of what it is calling its Vision EQXX technology programme, it wants to build an electric vehicle with huge range beyond what is possible with current batteries. It was tasked a special workforce in Stuttgart, who will call on Mercedes' F1 specialists from its Brixworth High Performance Powertrains group for their expertise, to help on this project.

shares
comments

Related video

Horner: No engine-related clause in Verstappen's contract
Previous article

Horner: No engine-related clause in Verstappen's contract

Next article

F1 return to Rio now rests on environmental green light

F1 return to Rio now rests on environmental green light
How departing F1 boss Brawn views F1’s new rules - and the future Prime

How departing F1 boss Brawn views F1’s new rules - and the future

Multiple-title-winning designer and team boss Ross Brawn is finally leaving Formula 1 after nearly 50 years in motorsport. But he still has plenty of insights on what’s working and what comes next, as he revealed to Motorsport.com in a far-reaching exclusive interview in Abu Dhabi.

Formula 1
Dec 2, 2022
The key F1 management call Ferrari must make to avoid more defeat Prime

The key F1 management call Ferrari must make to avoid more defeat

OPINION: Mattia Binotto’s departure from Ferrari will naturally bring a range of changes across the Formula 1 team. But how the changes shape up and the impact they could have is set to be dictated by a key direction Ferrari’s top dogs will need to pick

Formula 1
Nov 30, 2022
The difference between Mercedes’ stumble and the fall of F1 giants Prime

The difference between Mercedes’ stumble and the fall of F1 giants

OPINION: Mercedes endured its worst season of the hybrid Formula 1 era, but was mercifully spared its first winless campaign in over a decade late on. It has owned up to the mistakes it made which led to its troubled W13. And while its task to return to title-challenging contention is not small, its 2022 season seems more like a blip than the beginning of a downward spiral.

Formula 1
Nov 29, 2022
The physical focus bringing out the best from Esteban Ocon Prime

The physical focus bringing out the best from Esteban Ocon

Esteban Ocon likes to point out he’s the first driver since Lewis Hamilton to emerge from a spell as Fernando Alonso’s teammate with a superior overall points record. While some may disagree, as LUKE SMITH discovered, the 2021 Hungarian GP winner reckons it’s not just luck which has made him France’s pre-eminent Formula 1 driver of the moment…

Formula 1
Nov 28, 2022
How Red Bull's dynamic leader Mateschitz shaped its F1 philosophy Prime

How Red Bull's dynamic leader Mateschitz shaped its F1 philosophy

The death of Dietrich Mateschitz last month has not only deprived Red Bull of its visionary founder, it has shorn Formula 1 of one of its most influential benefactors. Mateschitz himself was famously media-shy, preferring to let the brand do the talking on his behalf. And, while it’s now normal to speak of Red Bull F1 titles and champions made, Mateschitz never assumed it would be easy or even possible – as ANTHONY ROWLINSON discovered during this previously unpublished interview from 2006…

Formula 1
Nov 27, 2022
Can Mercedes break Formula 1's cycle of doom? Prime

Can Mercedes break Formula 1's cycle of doom?

OPINION: Teams that have dominated for long periods throughout Formula 1's history often take years to get back to the top of the tree once they've slipped down. But it remains to be seen whether the same will happen to Mercedes after a challenging 2022 season

Formula 1
Nov 24, 2022
What hurt Perez most in his ill-fated fight for second in Abu Dhabi Prime

What hurt Perez most in his ill-fated fight for second in Abu Dhabi

Arguably the favourite in the battle to finish second-best in 2022's Formula 1 standings, Sergio Perez's two-stop strategy at Abu Dhabi couldn't take him ahead of Charles Leclerc when the music stopped - and several key factors ultimately precluded him from the much-coveted runner-up spot.

Formula 1
Nov 23, 2022
The Abu Dhabi momentum that can propel Leclerc and Ferrari to F1 2023 success Prime

The Abu Dhabi momentum that can propel Leclerc and Ferrari to F1 2023 success

OPINION: Charles Leclerc achieved his target of sealing runner-up in the 2022 world championship with a masterful drive behind Max Verstappen in Abu Dhabi. And that race contained key elements that may help him, and Ferrari, go one better in Formula 1 2023

Formula 1
Nov 22, 2022