Mallya still undecided on Force India's new name

Force India owner Vijay Mallya insists that he has yet to make up his mind in regards to changing the name of his team to Force One in 2018.

Mallya still undecided on Force India's new name
Dr. Vijay Mallya, Sahara Force India Formula One Team Owner
Dr. Vijay Mallya, Sahara Force India F1 Team Owner
 Chase Carey, Chairman, Formula One, Vijay Mallya, Team Principal and Managing Director, Force India
Sergio Perez, Sahara Force India F1 VJM10
Esteban Ocon, Sahara Force India VJM10
Dr. Vijay Mallya, Sahara Force India Team Owner, Otmar Szafnauer, Sahara Force India F1 Chief Operating Officer
Listen to this article

As previously reported, several Force One company names have been formally registered in the UK, but that doesn’t mean that the team has already committed to the change.

Mallya has made it clear that a more generic name will have marketing advantages.

“I just want to clarify that we have not decided on a name change yet,” he said.

“Yes, we are very actively considering a name change. And the only reason for that name change is not what is happening to me in India.

"The reason is that Force India becomes very territorially or geographically restrictive.

“When I started out and bought the team 10 years ago, there was a reason why I named the team Force India - only because I wanted to capture the imaginations and aspirations of millions of Indians who are motorsport fans, I hoped that there would be a race in India, and I hoped that there would be many Indian sponsors.

“The race in India happened, but sadly has been lost. The Indian sponsorship did not meet my expectations, because I guess all Indian companies are spending their money on cricket, and not in F1, which is more of an international audience.

"Then it was time that we realised that our sponsorship acquisition had to be more global in nature, and that if the name of the team was restrictive, as in the case of Force India, that we might be at a disadvantage.”

Mallya says there is no deadline for any decision: “Is it going to happen, when it’s going to happen, I’m not able to say, because even I don’t know.

"It all depends on opportunities and discussions that we’re having with sponsors, both existing as well as potential future sponsors.

“I’m keen though personally to retain some continuity, so I’m hoping to keep the 'Force' part of it and change the 'India' part of it. How it pans out is yet to be seen.”

In the past, now-former F1 supremo Bernie Ecclestone took a keen personal interest in new team names,.

Mallya says that he hadn’t yet cleared Force One with F1’s new bosses.

“I have not even gone to Liberty as yet. We were having a chat at our management meeting when the subject of making our platform more global came up for discussion.

"One of the ideas that everybody liked was Force One. The first thing that everybody does is to see whether the name is available. Yes, it’s available, so register. That was the sequence of events behind the registration of companies with Force One.

“As and when we think of something else, we’ll go through the same drill. We’ll first see whether the name is available, because if it isn’t, it’s a waste of time, and if it is, we’ll register it. It’s only 19 quid to register a name, so we can well afford to register as many [as we want].

“It looks as if my registration of Force One automatically conveyed to everybody that we had already arrived at a decision, and that the team’s name was imminently changing, which was not the case.”

shares
comments
Mercedes ends exit rumours with new Petronas deal
Previous article

Mercedes ends exit rumours with new Petronas deal

Next article

British GP: Hamilton edges out Vettel to top FP3

British GP: Hamilton edges out Vettel to top FP3
Singapore Grand Prix Driver Ratings 2022 Prime

Singapore Grand Prix Driver Ratings 2022

A testing return to the Singapore Grand Prix in tricky conditions created plenty of hazards and mistakes for the Formula 1 drivers to fall into. That partly explains a number of low scores, including from a handful of high profile runners, allowing others to take a starring role under the floodlights

The two key contributors to Leclerc's defeat to Perez in Singapore Prime

The two key contributors to Leclerc's defeat to Perez in Singapore

In a marathon Formula 1 Singapore Grand Prix, Sergio Perez’s victory was only assured hours after the race due to a stewards investigation. Throughout the contest the Red Bull driver impressively held off Ferrari’s Charles Leclerc in changing conditions to see the Mexican pull out enough of an advantage to negate his post-race penalty

Why is Oscar Piastri F1's most sought-after rookie? Prime

Why is Oscar Piastri F1's most sought-after rookie?

The Australian rising star is fast, consistent, confident, adaptable and has shown excellent racecraft, but there’s already a taint to his reputation. That hasn’t stopped him becoming the hottest property in this year’s F1 driver market and why McLaren moved fast to snap up the 21-year-old

Formula 1
Sep 30, 2022
The unintended benefit that F1's new engine rules era will deliver Prime

The unintended benefit that F1's new engine rules era will deliver

Formula 1's incoming engine rules shake-up has multiple targets. But it may also solve what has been a bone of contention since the hybrids arrived in 2014. The new plan will allow the series to pump up the volume

Formula 1
Sep 29, 2022
How de Vries made himself impossible to ignore for a belated F1 chance Prime

How de Vries made himself impossible to ignore for a belated F1 chance

Nyck de Vries appeared to have missed his opportunity to break into Formula 1 as he was passed over for more exciting talents who have now become frontrunners and title fighters. But after catching the eye outside of the F1 sphere, before his stunning impromptu grand prix debut in Italy, will it lead to a delayed full-time race seat?

Formula 1
Sep 29, 2022
Can Hamilton produce another Singapore magic moment? Prime

Can Hamilton produce another Singapore magic moment?

The Singapore Grand Prix has, explains Ben Edwards, played an important role in Lewis Hamilton’s Formula 1 career. As the series returns to the Marina Bay Street Circuit for the first time in three years, he faces the latest challenge with an underperforming Mercedes car.

Formula 1
Sep 28, 2022
Why Sainz is key to Ferrari achieving its chairman's F1 goals Prime

Why Sainz is key to Ferrari achieving its chairman's F1 goals

Although Ferrari's chances of title glory in 2022 have evaporated, chairman John Elkann expects the team to have chalked up both championships by 2026. Both require drivers to play the team game and, having now become more comfortable with the F1-75, Carlos Sainz may be Ferrari's key to title glory

Formula 1
Sep 27, 2022
How its faltering first turbo car advanced a Williams-Honda glory era Prime

How its faltering first turbo car advanced a Williams-Honda glory era

Stuart Codling charts the development of the Williams FW09, the ugly duckling that heralded the start of the title-winning Williams-Honda partnership

Formula 1
Sep 25, 2022