Motor1.com Acquires Leading Motorcycle Digital Platform RideApart.com
Miami-based technology and multimedia company Motor1.com, a subsidiary of the Motorsport Network, today announced that it has acquired popular motorcycle and powersports enthusiasts digital media platform RideApart.com.
RideApart, the first comprehensive consumer information portal facilitating online sales in the motorsports and powersports industries, delivers unique editorial content focusing on the digitally connected, experienced influencers and well-informed riders.
“We’re extremely excited to add RideApart to the growing Motor1 network,” said John Neff, editor in chief, Motor1.com. “The site will continue to be a leader in coverage of the motorcycle world, publishing the news, reviews, and motorsports coverage that RideApart readers have come to expect. Now joined with the resources and reach of Motor1’s global footprint, it will be our template for launching more editions devoted to motorcycles around the world.”
Leveraging its targeted editorial strategy, social media savvy, and robust technology, RideApart’s fresh daily content addresses seasonal, regional, technical, and how-to topics, as well as influencing opinions through honest reviews by some of the most trusted voices in the segment.
From shopping and research tools to comparison tests and how-to-guides, RideApart shares a deep connection with its audience by delivering highly sharable content with consumers who are highly engaged and present insight, knowledge, and opinion on products and technologies.
“Joining the Motor1.com network is a huge opportunity for RideApart to bring our voice and content to an even larger audience,” said Jim Downs, Creative Director, RideApart. “Like the Rideapart staff, the Motor1.com team is full of true enthusiasts. We're honored to be part of their impressive network and share in their expertise in digital publishing and social media.”
RideApart will join Motorsport Network’s multinational and multimedia presence, including sales and marketing operations in 21 regions and 14 native languages around the world.
Motor1.com is technologically advanced international digital media group specializing in automotive content while delivering the latest news, car reviews, buying guides, pricelists and premium video production. It is a Motorsport Network company.
For more information contact:
Scott Sebastian: M +1 312.519.5040
Vice President of Public Relations and Marketing
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