Norris glad to influence young fans after F1 survey result

Lando Norris felt glad to have a positive influence on the youngest generation of Formula 1 fans after his popularity was revealed in the biggest-ever global survey on Thursday.

The results of the F1 Global Survey commissioned by Motorsport Network in partnership with F1 and Nielsen Sports were released ahead of the United States Grand Prix after responses from more than 167,000 fans in 187 different countries.

Max Verstappen was named as F1’s most popular driver, being listed as favourite by 14.4% of fans, but McLaren driver Norris managed to finish second overall with 13.7% ahead of 2017 vote winner Lewis Hamilton.

Norris comfortably stood out as the favourite driver with fans 24 and under, and enjoyed unrivalled popularity from female fans as F1’s audience showed signs of becoming more diverse and younger. 

“A win for me is obviously a win on-track, but having these little things off-track as well for the team and for myself, it's nice,” Norris said in reaction to the survey result.

“I obviously do these other things back home, like streaming on Twitch and so on, which I've not actually done that much of recently. But it's just to interact with the fans a little bit more. And I think that's cool.

“But also knowing I can have a bit of an influence on that younger generation of kids growing up and that age group, and even still with some of the older ones, then it's nice to know that they're supporting me.

“That’s a very cool thing to hear.”

Norris also helped McLaren win the vote as fans’ favourite team, with its on-track revival this year being reflected in a significant upswing in popularity as its vote share almost doubled from 15.8% in 2017 to 29.5% in 2021.

Norris and teammate Daniel Ricciardo - who finished fourth in the driver vote - helped McLaren rank #1 with 40% of fans in the 16-24 age group. McLaren also topped the vote in the UK, US, Australia, Canada and Brazil, as well as ranking first in Europe, the Americas, Middle East and Africa.

“I'm happy for the team, I guess I'm a small part of that,” Norris said.

“[It’s] just what we do as a team, the things we do for the fans as well and with our partners and so on. A lot of it is to be part of the fans as well. Formula 1 is not just, ‘can you do well on track?’

“There's a lot of other things, and one of them is entertaining the fans and allowing them to see the other side of you, not just as the racing driver, but as just the person who you are.

“So yes, it’s nice that we get our feedback. It's nice that we're doing a good job with that.”

Ricciardo called the survey result “encouraging” for McLaren, proving the value of its off-track events and activities to promote the team.

“We do a lot of activations away from the circuit, or away from the Sunday 3pm stuff,” Ricciardo said.

“We are putting in effort to engage and interact with the fans, and it's paying off. It's cool to give them some more access and I guess it's good to know that it's worth it.

“The team does put a lot of effort into that and I've always been pretty chilled around stuff like that.

“Maybe I like the camera, I don't know! And Lando as well is much the same, so I think the team is pretty happy with that.”

shares
comments

Related video

Sainz: "Quite different" feeling of 2022 F1 cars an open secret among drivers
Previous article

Sainz: "Quite different" feeling of 2022 F1 cars an open secret among drivers

Next article

Vettel hopes Verstappen has better F1 title fight against Hamilton than he did

Vettel hopes Verstappen has better F1 title fight against Hamilton than he did
Load comments
The “glorified taxi” driver central to F1’s continued safety push Prime

The “glorified taxi” driver central to F1’s continued safety push

As the driver of Formula 1’s medical car, Alan van der Merwe’s job is to wait – and hope his skills aren’t needed. James Newbold hears from F1’s lesser-known stalwart.

Formula 1
Jan 15, 2022
When BMW added F1 'rocket fuel' to ignite Brabham's 1983 title push Prime

When BMW added F1 'rocket fuel' to ignite Brabham's 1983 title push

There was an ace up the sleeve during the 1983 F1 title-winning season of Nelson Piquet and Brabham. It made a frontrunning car invincible for the last three races to see off Renault's Alain Prost and secure the combination's second world title in three years

Formula 1
Jan 13, 2022
How “abysmal” reliability blunted Brabham’s first winner Prime

How “abysmal” reliability blunted Brabham’s first winner

Brabham’s first world championship race-winning car was held back by unreliable Climax engines – or so its creators believed, as STUART CODLING explains

Formula 1
Jan 10, 2022
The steps Norris took to reach a new level in the 2021 F1 season Prime

The steps Norris took to reach a new level in the 2021 F1 season

Lando Norris came of age as a grand prix driver in 2021. McLaren’s young ace is no longer an apprentice or a quietly capable number two – he’s proved himself a potential winner in the top flight and, as Stuart Codling finds out, he’s ready to stake his claim to greatness…

Formula 1
Jan 9, 2022
How Fangio set the bar for Schumacher and Hamilton in F1 Prime

How Fangio set the bar for Schumacher and Hamilton in F1

Juan Manuel Fangio, peerless on track and charming off it, established the gold standard of grand prix greatness. Nigel Roebuck recalls a remarkable champion.

Formula 1
Jan 8, 2022
How Russell sees his place in the Mercedes-Hamilton F1 superteam Prime

How Russell sees his place in the Mercedes-Hamilton F1 superteam

George Russell joining Lewis Hamilton at Mercedes this year gives it arguably the best line-up in Formula 1 – if it can avoid too many fireworks. After serving his apprenticeship at Williams, Russell is the man that Mercedes team believes can lead it in the post-Hamilton era, but how will he fare against the seven-time champion? Motorsport.com heard from the man himself

Formula 1
Jan 6, 2022
How F1 pulled off its second pandemic season and its 2022 implications Prime

How F1 pulled off its second pandemic season and its 2022 implications

OPINION: The Formula 1 season just gone was the second to be completed under the dreaded shadow of the COVID-19 pandemic, but in many ways it was much more ‘normal’ than 2020. Here’s the story of how the championship’s various organisers delivered a second challenging campaign, which offers a glimpse at what may be different next time around

Formula 1
Jan 5, 2022
The adapt or die mentality that will shape F1's future Prime

The adapt or die mentality that will shape F1's future

As attitudes towards the motor car and what powers it change, Formula 1 must adapt its offering. Mark Gallagher ponders the end of fossil fuels

Formula 1
Jan 3, 2022