WRC

Superbrand Stobart applies multimodal knowledge to rally team

Superbrand Stobart applies multimodal knowledge to rally team The Stobart VK M-Sport Ford Rally Team are tapping into the logistical know-how of team sponsors Stobart Group as they transport their cars to the latest round of the FIA World Rally...

Superbrand Stobart applies multimodal knowledge to rally team

The Stobart VK M-Sport Ford Rally Team are tapping into the logistical know-how of team sponsors Stobart Group as they transport their cars to the latest round of the FIA World Rally Championship in Cyprus.

The team, which is looking to maintain its excellent start to the 2009 season in Cyprus, has begun the process of transporting their Ford Focus RS WRC cars over 2000 miles to the event and on the way the transport crews will use not only roads but will also travel by train and ferry before flying back to their base in Cumbria to continue preparations for the race which starts on March 13.

Team sponsor Stobart Group has been pioneering multimodal logistics, developing a wider package of transport solutions to ensure customers can make the most cost-efficient and environmentally responsible choice for their business.

Stobart Rail, the award-winning and ultra carbon-efficient rail freight service, was joined by Stobart Ports in 2007 following the acquisition of a major port site at Runcorn and a container port at Widnes. Plans are in place to move into all other sectors of freight transport over the next five years, pooling resources with other business to provide an even better service.

Already a market leader in its field Stobart Group has used its involvement in the WRC to boost global promotion of the brand and since the Stobart team began its assault on the championship in 2006 the iconic Stobart livery has a legion of supporters all contributing to the company's growing profile and Superbrand status.

Underlining their position as the UK's leading logistics brand Eddie Stobart has just been ranked 23rd in the Business Superbrands Official Top 500 for 2009 outshining multi-national giants such as Mastercard, Virgin Atlantic and Vodafone and improving on its 59th place ranking in 2008.

It is the fourth year in a row that Eddie Stobart has achieved Business Superbrand status and is another accolade for the company which has already seen Stobart Motorsport collect the Rally Business of the Year gong at the Motorsport Industry Association awards in January in recognition of their success in maximising its investment in the World Rally Championship.

Stobart Group CEO Andrew Tinkler said:

"It's fantastic that we can transfer our multimodal logistics experience from the business to the rally team and help save costs and reduce the amount of travel in getting the team to events. Stobart Group prides itself in providing a cost effective and environmentally friendly logistics solution for our customers and this is made even more possible through our rail, sea and inland waterway networks. I'm also very encouraged to see Eddie Stobart moving up the Superbrands rankings. We place a lot of importance on brand recognition and the global exposure provided by our team in the World Rally Championship has contributed to our ongoing success in the Business Superbrands table."

-credit: stobart

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Series WRC
Teams M-Sport