World of Outlaws and SPEED Teaming Up For 2007 CONCORD, N.C. -- Oct. 1, 2006 -- The World of Outlaws announces another significant step in expanding its broadcast reach by moving 12 World of Outlaws Sprint Series broadcasts to SPEED in ...
World of Outlaws and SPEED Teaming Up For 2007
CONCORD, N.C. -- Oct. 1, 2006 -- The World of Outlaws announces another significant step in expanding its broadcast reach by moving 12 World of Outlaws Sprint Series broadcasts to SPEED in 2007.
"SPEED has been home to the Knoxville Nationals since 2003 with a solid fan following," said Hunter Nickell, SPEED Executive Vice President and General Manager. "When we learned World of Outlaws broadcasts would be available, it was something we immediately had an interest in. Building on the Knoxville Nationals and carrying through the World of Outlaws championship run on SPEED is something we know sprint car racing fans will embrace."
"The World of Outlaws new broadcast agreement with SPEED is another major move forward for our sport," said DIRT MotorSports CEO and President Tom Deery. "It has been a top priority to expand our TV reach. Combine this new SPEED relationship with the previously announced 'Summer of Money' on ESPN2, and the foundation is much better to grow the fan base while allowing our teams, track operators and series to capitalize on sponsorship opportunities."
Reaction from the competitors is extremely positive.
"It's one more way DIRT MotorSports is showing they have the World of Outlaws headed in the right direction," said 2006 Gold Cup champion Daryn Pittman. "With SPEED and ESPN, it's the best television package sprint car racing has ever seen. It not only gives us confidence going in to talk to potential sponsors, but providing a package that includes SPEED is definitely an attention-getter."
"It's huge," said 2006 Kings Royal champion Joey Saldana. "SPEED is the home of big league motorsports and for the World of Outlaws to be on SPEED in 2007 puts us in good company."
"The Outdoor Channel was a nice TV package that kept the World of Outlaws Sprint Car Series on TV," said Craig Dollansky, a six-time winner this season. "But to go from 25 million households to more than 70 million on SPEED is a pretty amazing jump, and it will be a benefit to the teams and the series in retaining sponsorship."
In addition to adding 12 World of Outlaws Sprint Series events, there also will be six World of Outlaws Late Model Series events in 2007 on SPEED. The 12 World of Outlaws Sprint Series and six World of Outlaws Late Model series events to be broadcast on SPEED in 2007 will be announced later in the year when SPEED reveals its full 2007 schedule.
SPEED, celebrating its 10th Anniversary in 2006, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 73 million homes in North America, SPEED is among the fastest growing sports cable networks in the country, the home to NASCAR TV and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com.