World of Outlaws joins forces with TNN

TNN Joins Forces With World of Outlaws NASHVILLE, TN (July 3) - Network Enterprises, Inc. (NEI) a property of TNN: The Nashville Network, has formed a joint venture with the World of Outlaws sprint car racing series. The announcement was...

TNN Joins Forces With World of Outlaws NASHVILLE, TN (July 3) - Network Enterprises, Inc. (NEI) a property of TNN: The Nashville Network, has formed a joint venture with the World of Outlaws sprint car racing series. The announcement was made today by David Hall, Senior Vice President, Cable Networks, Gaylord Entertainment, and Ted Johnson, Founder and President of the World of Outlaws. In the agreement, NEI will be responsible for marketing and promotion of World of Outlaws events and will oversee the media rights for the series. "The World of Outlaws is a very unique and exciting form of motorsports, one that we feel has the potential for tremendous growth," Hall said. "With the marketing strength of TNN Motorsports, our goal is to build the business of World of Outlaws sprint car racing and attract more race fans to the sport." Hall added that TNN Motorsports is televising three World of Outlaws races live from Pennsylvania, Ohio and Iowa this year. "Our organization is thrilled to associate 'the greatest show on dirt' with the marketing power and expertise that TNN brings to our sport," Johnson said. "This partnership will take the World of Outlaws to a new level with promotion and live television." Currently in its 19th season, the World of Outlaws is the largest sprint car racing series in the world, attracting more than 1.5 million fans last year. This season, the series will award more than $9 million in purses, contingencies and point fund awards and run 71 events at 50 tracks in 26 states. TNN is a property of Gaylord Entertainment Company (NYSE:GET), the internationally recognized source of country music and family entertainment and provider of world-class convention and lodging facilities. In addition to TNN, Gaylord Entertainment's diverse holdings include the Grand Ole Opry, the Opryland Hotel, the Opryland theme park, the Opryland Music Group, the Wildhorse Saloon, the Ryman Auditorium, CMT: Country Music Television, three radio stations and CBS-affiliated television stations in Dallas and Seattle and its international networks in 50 countries. WoO

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Series World of Outlaws
Tags TV