Porsche has re-emphasised its determination in winning the FIA WEC at its annual press conference in the Porsche museum in Zuffenhausen, Germany today.
Porsche AG CEO Matthias Muller and CFO Lutz Meschke both presented figures for the brand which were described as the most successful in the company's history. Porsche registered record revenues and record earnings in 2014.
Muller began his presentation with a tribute to the Porsche team that returned to the top-line endurance racing class in 2014, which took victory in the Sao Paulo 6 Hours in November.
It was evident how important the Porsche racing activities are to the brand as racing matters headlined the conference before the fiscal results were announced.
"One event stands out from 2014 and that was the Porsche 919 Hybrid winning the last race at Sao Paulo. It was a very important victory in a year where we returned after 16 years away (from the top class)," said Muller.
"We are already eagerly anticipating Le Mans this year. This time we would like to have a place on the podium."
"It was a real highlight for Porsche AG. We are continuing to test new technology that will benefit production vehicles in the future. The Porsche 919 Hybrid is a hi-tech laboratory on wheels and the technology will benefit and delight customers of the future." continued Muller.
Muller also confirmed large scale expansions for Porsche AG with significant investments in a new R&D facility, a €100m engine test building and a new engineering training centre.
Porsche CFO (Chief Financial Officer) Lutz Meschke confirmed that 'current demand for Porsche vehicles is unprecedented.'
Porsche saw massive in China last year with a sales growth of 25%. The US market experienced a healthy 11% growth in sales across all models. Both China and the US host FIA WEC rounds. Overall Porsche AG enjoyed a sales growth of around 20% to €17.2 billion. Operating profit increased by 5% to €2.7 billion.
In 2014, Porsche delivered 189,850 new cars to customers all over the world and recruited 3,000 new staff, swelling the company headcount to 22,400. Porsche are working to have a total staff of 25,000 by 2018.