Aston Martin Racing partners with Hasselblad for 2014

Hasselblad has become official photography partner to Aston Martin Racing.

Aston Martin Racing partners with Hasselblad for 2014
Listen to this article

The iconic camera-maker Hasselblad has become official photography partner to Aston Martin Racing. The Swedish brand joins the team as it takes on the 2014 FIA World Endurance Championship and embarks upon its fourth Aston Martin GT4 Challenge season.

Hasselblad is renowned for its premium camera equipment used by the industry’s top professionals. To help launch its new range of digital SLR products aimed at photography enthusiasts, the manufacturer has linked up with Aston Martin Racing, which shares its ethos towards excellence.

#99 AutoMattic Racing Aston Martin Vantage: Rob Ecklin, Steve Phillips, David Russell, Charles Espenlaub
#99 AutoMattic Racing Aston Martin Vantage: Rob Ecklin, Steve Phillips, David Russell, Charles Espenlaub

Photo by: Eric Gilbert

“We are delighted to be the official Photography Partner of Aston Martin Racing,” comments Sarah Brereton-Stiles, Corporate Marketing Project Manager at Hasselblad. “Both Hasselblad and Aston Martin Racing are renowned for their rich heritage and technological innovations, passion for excellence and an extraordinary sense of style. It’s a winning combination of two iconic brands.”

The collaboration will not only see Aston Martin Racing’s team photographer use the innovative equipment out on track but the engineering team will use the latest HV camera to gather vital data from the pits.

“A race can be won or lost on a pitstop decision following an incident,” comments Dan Sayers Chief, Engineer at Aston Martin Racing. “When the car passes the pit straight at up to 100mph, it’s impossible for us to see the extent of the damage with the naked eye. We therefore have to bring the car in to the pits to check. However, Hasselblad can provide a camera that can take a series of high-speed images, which can be fed straight back to the engineering team for observation.

“We can also use the cameras to collect data for development purposes and we can use the film functions to record and play back pit stops so we can see areas of improvement.”

Hasselblad recently launched their mirrorless Lunar camera with five different grip styles, all handcrafted from the most luxurious materials including carbon fibre, then followed up with their compact camera, Stellar, which also comes in several different styles. Their latest model, the HV DSLR, aimed at photo-enthusiasts delivers on both looks and performance, perfect for any motorsport enthusiast.

Hasselblad branding will feature on all four of the V8 Vantage GTEs as they take on the WEC, which includes the world-famous 24 Hours of Le Mans. The partnership also extends to the Aston Martin GT4 Challenge, where Hasselblad products will be available for entrants to test during the race weekend.

Aston Martin

shares
comments
Artwork: Audi R18 e-tron quattro Champion Racing
Previous article

Artwork: Audi R18 e-tron quattro Champion Racing

Next article

Season preparations in final stages: Porsche 919 Hybrid in Paul Ricard

Season preparations in final stages: Porsche 919 Hybrid in Paul Ricard
Load comments
Why F1-snubbed Davidson has no regrets in retirement Prime

Why F1-snubbed Davidson has no regrets in retirement

He may not have won the Le Mans 24 Hours - falling agonisingly short in 2016 - and didn't get the opportunities in Formula 1 his talents merited. But after calling time on his professional career last month, Anthony Davidson says his pride in his performances with Peugeot and Toyota in LMP1 mean more than the results he achieved

WEC
Dec 17, 2021
Why Le Mans didn't decide Toyota's WEC title outcome in 2021 Prime

Why Le Mans didn't decide Toyota's WEC title outcome in 2021

Mike Conway, Kamui Kobayashi and Jose Maria Lopez scored a second successive FIA World Endurance Championship title in the #7 Toyota, as its new Le Mans Hypercar went unbeaten. Motorsport.com recaps how each of the four classes in the 2021 season were won and picks out the best LMH and GTE drivers

WEC
Nov 28, 2021
The unanswered questions that define WEC 2021's controversial ending Prime

The unanswered questions that define WEC 2021's controversial ending

OPINION: The deeply unsatisfying ending to a brilliant World Endurance Championship GTE Pro battle in Bahrain had Ferrari provisionally heading back from the desert as the victor. But Porsche plans to appeal the outcome, which rests on a number of confusing elements that have yet to be satisfactorily explained.

WEC
Nov 9, 2021
How the WEC's heavyweight duel reached its controversial flashpoint Prime

How the WEC's heavyweight duel reached its controversial flashpoint

The Ferrari versus Porsche fight for the FIA World Endurance Championship's GTE Pro title had been a finely-poised affair, right up until Alessandro Pier Guidi's punt on Michael Christensen in the closing stages of the Bahrain 8 Hours handed Ferrari a provisional title, pending Porsche's appeal. Here's how the controversy played out.

WEC
Nov 8, 2021
The remarkable fixes Toyota used to avert another Le Mans disaster Prime

The remarkable fixes Toyota used to avert another Le Mans disaster

The 1-2 finish achieved by Toyota at this year's Le Mans 24 Hours was a result that will have surprised few, given its status as pre-event favourite. But the result was anything but straightforward, as worsening fuel pressure concerns required the team's drivers and engineers to pursue "creative fixes" on the fly. Here is the full story of how it reached the end without a lengthy pit visit

Le Mans
Nov 3, 2021
The 10 greatest drives of lost legend Jo Siffert Prime

The 10 greatest drives of lost legend Jo Siffert

It's 50 years since Jo Siffert was killed in his prime at Brands Hatch. The Swiss scored just two world championship wins in a Formula 1 career spent largely with privateer teams, but showed on numerous occasions in single-seaters and in sportscars with Porsche that he could beat any of the best drivers of his era given the right equipment.

Formula 1
Oct 24, 2021
Inside the Le Mans finish too barmy for Hollywood Prime

Inside the Le Mans finish too barmy for Hollywood

Team WRT has been at the forefront of GT racing for years and made a successful move to prototypes for 2021, capped by an LMP2 win on its Le Mans debut. It could've been even better had the race been one lap shorter, when its cars ran 1-2, but the stranger-than-fiction reality has spurred the team to reach greater heights.

Le Mans
Oct 16, 2021
Why Toyota's Le Mans victory was not as simple as it looked Prime

Why Toyota's Le Mans victory was not as simple as it looked

Toyota scored its fourth Le Mans 24 Hours victory and a 1-2, with the #7 car of Kamui Kobayashi, Mike Conway and Jose Maria Lopez beating the #8. But although it looked straightforward from the outside, Toyota faced serious problem that had to be solved with some quick-thinking and ingenuity.

Le Mans
Aug 24, 2021