V8 Ute Racing scores protection for 2009 The 2009 Yokohama V8 Ute Racing Series will now be "protected by Armor All' following a new commercial arrangement which will see the Company take on a co-naming rights partnership for the remainder of...
V8 Ute Racing scores protection for 2009
The 2009 Yokohama V8 Ute Racing Series will now be "protected by Armor All' following a new commercial arrangement which will see the Company take on a co-naming rights partnership for the remainder of the 2009 Series, with an option for 2010.
Armor All have been involved for the past three rounds providing the Best Presented Award - however they will now step up to the "Armor All Pole Award" which will go to the fastest V8 Ute in Qualifying.
The Company has been involved in motorsport for many years now through the V8 Supercars Series, Peter and James Brock, and Drag Racing. Clorox Australia Marketing Manager, Paul Blair is enthused about the V8 Ute involvement.
"It is a very exciting opportunity as the V8 Utes are a great category. I like how they are all independent teams and race for themselves plus they relate to the day-to-day driver as the cars are very much production based and therefore strike a strong chord with our customer base ," said Mr Blair.
"V8 Utes have a massive following in Australia, you can see everyone run to the fence when they know the V8 Utes are about to race."
SPHERIX Commercial Manager Matthew Mackelden is glad that the relationship with Armor All has expanded into the capacity of co-naming rights partner. "I have no doubt that Armor All will benefit greatly from their expanded involvement with the V8 Utes," he said.
"V8 Utes television ratings are higher this year compared to last year, so as we continue to expand and reach greater numbers of people, it will be great to have Armor All by our side."
"Despite the current tighter financial conditions, the V8 Utes future looks very SHINY."
Armor All will now be seen on the windscreen strips of all 32 V8 Utes heading to Hidden Valley Raceway, Darwin next weekend, Friday, 19th 21st June for Round 4 of the Series.
Race 2 will be televised live on Network Seven on Sunday, 21st June from 12pm EST.