Teams and drivers react to Holden demise

Supercars teams and drivers have taken to social media to react to today's news that the Holden brand will disappear at the end of this year.

Teams and drivers react to Holden demise

General Motors confirmed today that the Holden brand will be wound down after 2020, effectively ending more than 160 years of history in Australia.

The news is a blow to Supercars, with Holden yet to rule out ending its current two-year factory commitment – set to run until the end of 2021 – prematurely.

Holden demise has sparked a wave of reaction from the Aussie motorsport industry, the brand having been staple of the Australian Touring Car Championship since its inception in 1960.

Walkinshaw Andretti United, which ran Holden's factory ATCC/Supercars programme from 1990 to 2016, was swift to issue a statement once the news was made official.

"Our thoughts today are with the incredible men and women who make up the Holden workforce, the dealers, customers, and all Holden fans who have all been impacted by today’s news," it read.

"Our team has shared a long and successful relationship with Holden in Australia for three decades.

"It’s very sad to see them leave. We are thankful for their support, and proud of what we have achieved together, including seven Bathurst 1000 victories, and six driver championships.

"Our team and supporters have bled red for a long time, the lion and helmet will live on in our Team's history forever."

Triple Eight, which took over the factory Holden deal in 2017, has so far only responded to the news via social media.

"We’re incredibly saddened for all Holden employees, dealers and fans and our thoughts are with them at this difficult time," the team posted. "We’ll update [Red Bull Holden Racing Team] and Supercars fans with our future plans in due course, but right now we’re supporting our friends and colleagues at Holden."

Rivals DJR Team Penske, Ford's primary factory Supercars team, was also quick to react to the news on social media.

"We are saddened by Holden’s closure announcement," DJRTP posted. "Holden was always a fierce rival.

"A great Aussie brand coming to an end is sad for our country, no matter your allegiance. We feel for those affected, and look forward to continued strong competition on the track."

Check out a selection of social media reaction below.

 
 
 
 
 
 
 
 
 
shares
comments
Walkinshaw squad locks in enduro drivers

Previous article

Walkinshaw squad locks in enduro drivers

Next article

BJR completes Adelaide livery line-up

BJR completes Adelaide livery line-up
Load comments
How taming his temper shaped Supercars' slow-burn star Prime

How taming his temper shaped Supercars' slow-burn star

His decision to leave Brad Jones Racing was the biggest shock of the Australian Supercars silly season so far. But for Nick Percat, it comes as the culmination of a personal journey that has made him into one of the most rounded drivers in the series, now in search of a seat that can make him a champion

Supercars
Sep 17, 2021
Why replacing Supercars' GOAT with a teenager is worth the risk for T8 Prime

Why replacing Supercars' GOAT with a teenager is worth the risk for T8

On the face of it, picking an 18-year-old rookie to replace arguably the greatest Supercars driver of all time is a risky move. But as Jamie Whincup takes up a team principal role and hands his car to Broc Feeney, it's one that he is confident will be rewarded in the fullness of time - time which wasn't afforded to Whincup in his early days

Supercars
Sep 1, 2021
How Randle went from fighting cancer to battling for Supercars contention Prime

How Randle went from fighting cancer to battling for Supercars contention

After his fledgling career was paused by a battle with testicular cancer, Thomas Randle then had to wrestle with finding a drive in Supercars after he got the all-clear. It's been a long road for the Melbourne native but, after two lengthy battles, he's finally got a full-time drive to look forward to

Supercars
Jun 29, 2021
How crisis talks over Supercars’ Gen3 future could leave it without a paddle Prime

How crisis talks over Supercars’ Gen3 future could leave it without a paddle

With Supercars’ Gen3 era on the horizon, a shift is set to take place – in more ways than one – but, as has become clear in recent weeks, the plan to bin the stick and use paddles with electronic assisted shift has been met with fierce opposition

Supercars
May 24, 2021
Can DJR still be a Supercars powerhouse after Penske? Prime

Can DJR still be a Supercars powerhouse after Penske?

Roger Penske's whirlwind Australian Supercars sojourn is over. After six seasons, three drivers' titles, three teams' championships and a Bathurst 1000 crown, The Captain has sold his controlling stake in Dick Johnson Racing back to the squad and walked away from the category.

Supercars
Feb 26, 2021
Can Whincup be Triple Eight's ruthless leader? Prime

Can Whincup be Triple Eight's ruthless leader?

Supercars' most successful team of the past 15 years is set for a radical shakeup next year when Jamie Whincup retires from driving and takes over the reins at Triple Eight. But does he have what it takes to be the new Roland Dane?

Supercars
Feb 8, 2021
How a lifetime Supercars deal broke down in one year Prime

How a lifetime Supercars deal broke down in one year

David Reynolds inked what was effectively a lifetime deal with Erebus in 2019 – only to walk out a year later. What went wrong?

Supercars
Dec 18, 2020
Why Supercars now needs a new "human salt harvester" Prime

Why Supercars now needs a new "human salt harvester"

Scott McLaughlin has been a controversial figure in Supercars over the past few years but, as he heads off to a fresh challenge in IndyCar, the Australian tin-top series needs to find someone else to fill his drama-filled boots as the category enters a new era...

Supercars
Nov 3, 2020