New Zealand company joins SBR for V8 Supercar Series. The list of international companies involved in the V8 Supercar Car Series got longer today when New Zealand company Milligans Food Group Ltd joined Stone Brothers Racing as an associate ...
New Zealand company joins SBR for V8 Supercar Series.
The list of international companies involved in the V8 Supercar Car Series got longer today when New Zealand company Milligans Food Group Ltd joined Stone Brothers Racing as an associate sponsor.
Milligans manufactures flour, all sorts of food ingredients and animal feeds and exports around the world.
The company name will now be "exported" globally on the side of the Pirtek Falcon of Marcos Ambrose and the Caltex Havoline Falcons on David Besnard and Wayne Gardner, according to SBR co-owner, Ross Stone.
"With my brother Jimmy (Stone) and myself both from New Zealand, we are pretty proud to welcome Milligans on board as an associate sponsor of SBR," said Stone.
"Milligans is obviously a quality company with a long history and it is always a good feeling when you create partnerships with organisations of substance.
"Bruce Paton and his team are already proving enthusiastic supporters of SBR and it is terrific Bruce could make it over to Phillip Island this weekend.
"Not that we need any extra incentive, but having this association will give us a little more reason to come away from Pukekohe at the end of the year with the winner's trophy."
The deal was structured after several weeks of negotiations between Milligan's Managing Director Bruce Paton and SBR's Commercial Manager, Mark Roworth.
Paton, made the trip from New Zealand to Phillip Island in Victoria for today's official announcement.
"I guess us Kiwis need to stick together," joked Paton.
"The V8 Supercars are continuing to be a great success here, in New Zealand and other parts of the world and we want to be a part of that.
"This is about brand awareness and promotional opportunities for our company.
"We regard Stone Brothers Racing as a great tool in helping us achieve our goals."
AVESCO Chairman, Tony Cochrane, said he was delighted to welcome another New Zealand-based company into the championship.
"I think today's announcement is another example of the wide appeal of this category," said Cochrane.
"Not only have we encouraged another traditional "non-motorsport" sponsor into the sport, we have also welcomed a strong company from New Zealand.
"The V8 Supercar category has been a fantastic success across the Tasman and obviously Bruce Paton and his company Milligans Food Group has realised the potential opportunities by being involved with the series and a competitive operation such as Stone Brothers Racing."
Milligan's head office, storage warehouse, food ingredient/dairy powder blending plant and cheese shredding/cutting plant are located in Oamaru on the South Island of New Zealand and it exports throughout the world.
The company's flour mill was established in 1896 to utilize local wheat production.
The company has been producing some of New Zealand's finest quality flour products from more than 100 years.