Start your engines - Volvo to join V8 Supercars Championship

Volvo will be first luxury car brand to join V8 Supercars with factory team. Garry Rogers Motorsport with Polestar joins forces with Volvo to race two S60 V8 Supercars from 2014 Championship onwards.

Start your engines - Volvo to join V8 Supercars Championship

Volvo Car Australia today announces that it will be on the V8 Supercars Championship grid in 2014 and ready to race.

As the first luxury car brand to join the V8 Supercars Championship with a factory team, Volvo Car Australia has joined forces with Volvo Car Group's global motorsport partner Polestar to go racing.

Together, they will partner with the well-respected Garry Rogers Motorsport team to form Volvo Polestar Racing, the first formalised factory team from a luxury car brand.

The announcement was made in Brisbane today by Matt Braid, Volvo Car Australia Managing Director; James Warburton, V8 Supercars CEO; Mark Skaife, V8 Supercars Commission Chairman; Garry Rogers, owner of Garry Rogers Motorsport; Christian Dahl, Managing Director and owner of Polestar; and Vice President International of Volvo Car Group, Thomas Andersson.

"I'm delighted to announce our return to motorsport in Australia," said Matt Braid.

"Volvo has a rich motorsport heritage in this country, including winning Australia's most famous race, Bathurst, 15 years ago this coming October.

Volvo S60 Polestar
Volvo S60 Polestar

Photo by: XPB Images

"As the first luxury car brand to enter a factory team in the V8 Supercars Championship, we're determined to add to this heritage, while strengthening the presence of the S60 model line and the Volvo brand here in Australia."

James Warburton, CEO, V8 Supercars, said of the announcement:

"To have another prestigious brand like Volvo in our sport is a red letter day for V8 Supercars.

"The strength of V8 Supercars is such that global brands, not limited to car manufacturers, are becoming increasingly aware of and directly involved in the business.

"It is my vision to build V8 Supercars into one of the strongest brands in the world with the partners to match. That is the level of untapped potential I believe this sport has.

"I am extremely delighted to have Volvo in our sport and congratulate Garry and his team on becoming the official Volvo factory team in V8 Supercars."

Volvo Polestar Racing is a partnership between Volvo Car Australia, Polestar and Garry Rogers Motorsport, and it will be the official Volvo factory racing team.

Derek Crabb, Executive Motorsport Director of Volvo Car Group said of the announcement:

"Polestar has been Volvo Car Group's global performance and motorsport partner since 1996, and has campaigned Volvos in the World Touring Car Championship, the European Touring Car Championship and, currently, the Scandinavian Touring Car Championship.

"We are extremely happy to see Polestar enter this collaboration with Garry Rogers Motorsport for Volvo Car Australia."

The Swedish team will produce the V8 engine and assist Garry Rogers Motorsport in the development of the V8 Supercars campaign.

Polestar owner Christian Dahl said of the announcement:

"We are very proud and excited to take on the V8 Supercars together with Volvo Car Australia and Garry Rogers Motorsport, a championship that has grown to become one of the most prestigious and competitive racing championships in the world.

"Polestar will do our absolute best to add Volvo knowledge, engineering and development strengths to the already competent team at Garry Rogers Motorsport."

Volvo Car Australia and Polestar are investing significant capital and resources into Garry Rogers Motorsport, who will produce and race two V8 Supercars based on the production S60 road car.

Garry Rogers said of the announcement:

"For myself and all our staff and sponsors who have been with us for a considerable time, the opportunity to utilise the Car of the Future regulations to introduce Volvo to our category is certainly very exciting. And I know that if we continue to work hard it will also become very rewarding.

"The opportunity to align ourselves with Volvo, one of the world's most recognised brands, and team up with Christian Dahl and Polestar, is first class.

"I am still a racer at heart and the big plus of this relationship that impressed me more than others manufacturers I had spoken to was the fact these people had done their homework on the Car of the Future rules and regulations, and could see the commercial opportunities that this offered.

"Most heartening of all, I am dealing with people who understand racing from an engineering perspective and the personal, day-to-day matters you need to have experienced to achieve success."

Volvo Car Australia has a rich heritage of motorsport in Australia, having won the 1986 Australian Touring Car Championship in 1986 with Robbie Francevic in a Volvo 240T.

This year marks the 15th anniversary of Volvo winning Australia's most famous race, the Bathurst 1000 in 1998 with Jim Richards and Rickard Rydell in a Volvo S40.

Mark Skaife, Chairman, V8 Supercars Commission, said of the announcement:

"We have stated on numerous occasions that the mass appeal of V8 Supercars at a domestic and global level would entice manufacturers from around the world.

"Volvo has a very proud heritage in motorsport in this country, dating back to the 1960s. Robbie Francevic won the Australian Touring Car Championship in 1986 in a Volvo 240T, breaking the stranglehold of the BMWs. His factory team-mate that year was John Bowe.

"People may also forget that two of Australia's greatest ever drivers, Peter Brock and Jim Richards, were highly successful with Volvo.

"With Nissan and Mercedes-Benz AMG joining Ford and Holden on the grid this year, I am sure Volvo will become competitive very quickly, particularly under Garry's leadership, in 2014."

V8 Supercars

shares
comments
Sweet and sour results for Nissan Motorsport in Darwin

Previous article

Sweet and sour results for Nissan Motorsport in Darwin

Next article

BJR to run Bathurst 1000 in Simonsen's honour

BJR to run Bathurst 1000 in Simonsen's honour
Load comments
How taming his temper shaped Supercars' slow-burn star Prime

How taming his temper shaped Supercars' slow-burn star

His decision to leave Brad Jones Racing was the biggest shock of the Australian Supercars silly season so far. But for Nick Percat, it comes as the culmination of a personal journey that has made him into one of the most rounded drivers in the series, now in search of a seat that can make him a champion

Supercars
Sep 17, 2021
Why replacing Supercars' GOAT with a teenager is worth the risk for T8 Prime

Why replacing Supercars' GOAT with a teenager is worth the risk for T8

On the face of it, picking an 18-year-old rookie to replace arguably the greatest Supercars driver of all time is a risky move. But as Jamie Whincup takes up a team principal role and hands his car to Broc Feeney, it's one that he is confident will be rewarded in the fullness of time - time which wasn't afforded to Whincup in his early days

Supercars
Sep 1, 2021
How Randle went from fighting cancer to battling for Supercars contention Prime

How Randle went from fighting cancer to battling for Supercars contention

After his fledgling career was paused by a battle with testicular cancer, Thomas Randle then had to wrestle with finding a drive in Supercars after he got the all-clear. It's been a long road for the Melbourne native but, after two lengthy battles, he's finally got a full-time drive to look forward to

Supercars
Jun 29, 2021
How crisis talks over Supercars’ Gen3 future could leave it without a paddle Prime

How crisis talks over Supercars’ Gen3 future could leave it without a paddle

With Supercars’ Gen3 era on the horizon, a shift is set to take place – in more ways than one – but, as has become clear in recent weeks, the plan to bin the stick and use paddles with electronic assisted shift has been met with fierce opposition

Supercars
May 24, 2021
Can DJR still be a Supercars powerhouse after Penske? Prime

Can DJR still be a Supercars powerhouse after Penske?

Roger Penske's whirlwind Australian Supercars sojourn is over. After six seasons, three drivers' titles, three teams' championships and a Bathurst 1000 crown, The Captain has sold his controlling stake in Dick Johnson Racing back to the squad and walked away from the category.

Supercars
Feb 26, 2021
Can Whincup be Triple Eight's ruthless leader? Prime

Can Whincup be Triple Eight's ruthless leader?

Supercars' most successful team of the past 15 years is set for a radical shakeup next year when Jamie Whincup retires from driving and takes over the reins at Triple Eight. But does he have what it takes to be the new Roland Dane?

Supercars
Feb 8, 2021
How a lifetime Supercars deal broke down in one year Prime

How a lifetime Supercars deal broke down in one year

David Reynolds inked what was effectively a lifetime deal with Erebus in 2019 – only to walk out a year later. What went wrong?

Supercars
Dec 18, 2020
Why Supercars now needs a new "human salt harvester" Prime

Why Supercars now needs a new "human salt harvester"

Scott McLaughlin has been a controversial figure in Supercars over the past few years but, as he heads off to a fresh challenge in IndyCar, the Australian tin-top series needs to find someone else to fill his drama-filled boots as the category enters a new era...

Supercars
Nov 3, 2020