Australia's Favourite Racing Driver Joins Forces With Autobarn 2 One of Australia's most successful automotive retail franchise groups, Autobarn, is delighted to announce that the company has signed a promotional partnership arrangement with ...
Australia's Favourite Racing Driver Joins Forces With Autobarn 2
One of Australia's most successful automotive retail franchise groups, Autobarn, is delighted to announce that the company has signed a promotional partnership arrangement with triple Australian V8 Supercar Champion Craig Lowndes.
This exciting promotional partnership ensures that Australia's favourite racing driver will appear at all new Autobarn store openings and at selected store major events from July 2002 onwards. Lowndes will also become the corporate face of the Autobarn group, appearing in the company's television commercials, retail catalogues, in store / point of sale and national print media advertisements.
Autobarn's alliance with the 28 year old Ford Falcon V8 Supercar driver marks the start of a new and very exciting marketing partnership that will continue the growth and unprecedented success of Autobarn as one of Australia's leading specialist retailers of automotive parts and accessories.
"We are delighted to welcome Craig Lowndes to the Autobarn family - he has been fantastic for us at special events and store openings in the past and we have no doubt that Craig's involvement in our exciting consumer events and numerous store openings scheduled for the next twelve months will be highly successful for all involved," says Autobarn's National Promotions Manager, Donna White.
Craig Lowndes is eager to become involved in the opening of new Autobarn stores across Australia, becoming the public face of the pro-active automotive retailer during 2002/2003.
"I have really enjoyed the time I have spent with Autobarn franchisees and their staff at the stores that I have visited to date. I look forward to meeting many more franchisees, their staff and customers over the coming months during this exciting time in the company's national expansion," Craig Lowndes said.
Craig Lowndes has become one of the country's most respected sports identities over the past seven years thanks to his determined motor racing success. Lowndes has won three Australian V8 Supercar Titles and took victory in the Bathurst 1000 in 1996. The former Victorian, now adopted Queenslander, has a multitude of V8 Supercar round victories and podium finishes to his credit - and has a lot more winning to do yet in his burgeoning career.
A further inclusion of this promotional partnership finds the highly distinctive and instantly recognisable Autobarn logo on the sleeves of Lowndes' racing overalls and on his helmet during the 2002/3 V8 Supercar season.