Shell Restructures V8 Supercar Sponsorship The Shell Championship Series will have a different name in 2002 following a decision by the Shell company not to continue as major naming rights sponsor of the premier V8 Supercar competition. Shell ...
Shell Restructures V8 Supercar Sponsorship
The Shell Championship Series will have a different name in 2002 following a decision by the Shell company not to continue as major naming rights sponsor of the premier V8 Supercar competition.
Shell announced today that it would scale back on its V8 Supercar sponsorship in 2002, bringing to a close it's successful 15-year association as the major sponsor of the country's leading motorsport category.
Shell will still have a prominent role, having recently secured a new deal that will see Shell Optimax remain as the official fuel of V8 Supercars. Shell will also continue as major sponsor of the Dick Johnson-run Ford team.
"We are very pleased to maintain our support for the V8 series through the provision of Shell Optimax as the official fuel of the category and as sponsors of the Shell Helix Racing team, a partnership that will be extended to a record 18 years by the end of the current agreement in 2004," said Ross Brodie, General Manager of Shell Commercial Communications for the region.
Since 1987, Shell has been the major sponsor of the Shell Championship Series (SCS) or Shell Australian Touring Car Championship (SATCC) as it was known prior to 1999.
The decision not to continue one of the longest sports sponsorships in the country was a complex issue for the Shell company.
"Shell Australia has undergone a major business review and the difficult decision was made to restructure the multi-faceted sponsorship involvement Shell has in the V8 Supercar category," said Mr Brodie.
Since recognising the potential for the championship in 1986, Shell has played a major part in the growth of the sport and is proud of its role in contributing to the success of what is now seen by many as the best touring car competition anywhere in the world.
"It has been a tremendous thrill to see the category evolve to where it is today, with a dedicated host broadcaster in Channel Ten, committed management from Avesco and strong support from CAMs," said Mr Brodie.
"We have received tremendous support in areas of logistics, marketing, sales and all levels of sponsorship management and we thank those people for making the partnership such a successful one for Shell," said Mr Brodie.
Shell looks forward to a celebration of the partnership between itself and the V8 Supercar community during this weekend's final round of the 2001 season at Victoria's Sandown Raceway.