VIP Petfoods will continue as the naming-rights sponsor of the Queensland 500 after a record-breaking day at Queensland Raceway, near Ipswich today. The company's owners, Tony and Christine Quinn, said that the results from their involvement...
VIP Petfoods will continue as the naming-rights sponsor of the Queensland 500 after a record-breaking day at Queensland Raceway, near Ipswich today.
The company's owners, Tony and Christine Quinn, said that the results from their involvement with today's event had exceeded their expectations and that they looked forward to the event progressing to even greater heights next year with their company's support.
"We have a few contractual things to work out, but we will be back," said Tony Quinn. "Our involvement with this event has exceeded our expectations. "We have used this event as a total branding exercise and I am sure the exposure we have received will be great for sales and business in general. "Everyone has worked extremely hard to produce a fantastic result for us and we appreciate the efforts of everyone at Queensland Raceway."
Queensland Events' Chairman Mr Des Power, said his organization, which is the other major contributor to the event, was also delighted with the massive influx of fans to this weekend's event and the exposure it has generated.
"The crowd over the past three days has been fantastic," said Mr Power. "I think the event has provided valuable exposure for Queensland and again marked the State as Australia's big-event capital.
"The fact that VIP Petfoods, a Queensland born and bred company, has indicated every intention of returning as the naming-rights sponsor is evidence of the job the team at Queensland Raceway have done in turning this race into such a premier event in such a short time."
Queensland Raceway chairman, John Tetley, was obviously delighted with VIP Petfoods' intention of taking up the option in their contract.
"There is no doubt that VIP has been embraced by the teams, the fans and the media and we thank them all for treating such an important new sponsor to the sport with such enthusiasm," said Mr Tetley. "Tony and Christine Quinn have obviously enjoyed the experience and it gives us fantastic confidence for the future to have them back on board so early.
"Everyone at VIP has been a pleasure to work with and we have enjoyed their friendship, honesty and professionalism and their own enthusiasm to make the event a success."
An estimated 36,317 fans attended the VIP Petfoods Queensland 500 over the last three days, including an official race-day attendance of 25,072.
"Queensland race fans gave our event another chance to today and I don't think there are any leaving here disappointed," said Mr Tetley.
"The fans voted with their feet and despite rain this morning, the crowd has exceeded our expectations. In fact, the crowd over the entire three days has been exceptional.
"The traffic plan worked perfectly, without a single complaint and we thank the fans for trusting us to get it right.
"Planning for next year's race starts tomorrow."