Vodafone will be the naming rights sponsor for this year’s Gold Coast 600 Supercars race, it has been announced.
The telco takes over the naming rights of the third and final two-driver endurance event of the season after a three-year stint with backing from Castrol.
“It is a natural fit for one of Australia’s leading communications providers which prides itself on speed and reliability for its customers, just as our race teams do for their drivers,” said Supercars CEO James Warburton.
“Vodafone is a blue-chip partner for our sport and we are delighted they are teaming up with such an iconic event which receives world-wide exposure for our partners.”
The deal comes as part of an increased investment in Supercars from Vodafone, including backing the official vehicles during race weekends.
The brand’s most famous association with the sport, however, is the six years is spent as the title sponsor at Triple Eight between 2007 and 2012, which yielded four championships for Jamie Whincup.
”Since we ramped up our partnership with Supercars Australia this year as the official telco partner of the series, on top of sponsoring the Porsche Safety, Course, and Medical Cars, the response has been phenomenal,” said Vodafone’s Consumer Business Unit Director Ben McIntosh.
“The cars look amazing, the team at Supercars is astounding to work with and the national fan base is huge and passionate.
“We’re pumped at becoming the naming rights sponsor of the Gold Coast 600 to bring the Vodafone brand to the hundreds of thousands of fans who attend the weekend, in addition to the millions of people who watch it on big and small screens across Australia and around the world.
“Anticipation is already high for this year’s event and we’re proud to align the high-performance Vodafone brand with the passion and excitement of the Gold Coast 600.”
It has also been confirmed that the entertainment line-up for the weekend will include the Hilltop Hoods, Violent Soho, and Delta Goodrem.