V8 Supercars has announced Coates Hire as the new naming rights sponsor for the Sydney 500.
The season-ending street circuit event will be known as the Coates Hire Sydney 500 until 2018, following the signing of a new four-year deal.
The company has a history of sponsorship in V8 Supercars, having sponsored the Queensland Raceway even in the past and been involved in the sport since 2002.
“With the new naming rights agreement for the Coates Hire Sydney 500, the relationship between Coates Hire and V8 Supercars will reach beyond 15 years,” said V8 Supercars Commercial Director Matt Braid.
“Our fan base provides exposure for Coates Hire, with strong alignment to our key demographic, marketing to our audience makes fantastic sense for Australia’s largest equipment hire company.”
This year the Sydney event will run between December 4-6, although it could shift to November in 2016 if V8s goes ahead with plans to condense the schedule.