Lexus hints at ongoing Supercars interest

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Lexus hints at ongoing Supercars interest
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Mar 31, 2017, 12:39 AM

Lexus has left the door open for a Gen2 Supercars programme in Australia, with a senior Toyota executive hinting at an ongoing investigation into the new regulations.

Jamie Whincup, Triple Eight Race Engineering Holden
#15 3GT Racing Lexus RCF GT3: Dominik Farnbacher, Robert Alon, Jack Hawksworth, Austin Cindric
James Courtney, Holden Racing Team
#15 3GT Racing Lexus RCF GT3: Robert Alon, Jack Hawksworth, Austin Cindric
Fabian Coulthard, Team Penske Ford, Jamie Whincup, Triple Eight Race Engineering Holden
#14 3GT Racing Lexus RCF GT3: Scott Pruett, Ian James, Sage Karam
Fabian Coulthard, Team Penske Ford, Scott McLaughlin, Team Penske Ford
Lexus RCF GT3
Fabian Coulthard, Team Penske Ford
#14 3GT Racing Lexus RCF GT3: Sage Karam, Robert Alon, Ian James

While comprehensively ruling out chances of the Toyota brand entering the sport as a manufacturer, Toyota Motor Corporation Australia’s Executive Director of Sales and Marketing Tony Cramb says that “another brand” within the company – namely Lexus – is looking at the new Gen2 regulations.

While not confirming that a Supercars deal could be in the works, he also stopped short of denying there is a realistic chance of seeing Lexus come into the sport as a new manufacturer.

“Not for Toyota,” said Cramb when asked if the Gen2 regulations has piqued his company’s interest.

“I’m not suggesting anything, but another brand may have considered something like that – and they may still. Who knows?”

When asked by Motorsport.com to clarify if Lexus could enter Supercars, Cramb said: “Never say never. One of the interesting things with Toyota at the moment is that we’re in the middle of a transition to a new organisation based in Melbourne.

“So the sales and marketing group that’s running the company at the moment, essentially by the end of this year a lot of them will have left. So it will be up to a new group to decide whether they want to do that. So things can change.”

Cramb was equally coy about the possibility of the Lexus GT3 programme having a presence in Australia.

“Once again, nothing to announce today,” he said. “There’s nothing to really talk about it. It’s not a denial, but I don’t want to mislead you. At this point at there’s nothing to talk about.”

Supercars ‘not appropriate’ for Toyota

Speaking about the Toyota brand specifically, rather than the Toyota-owned Lexus brand, Cramb made it clear that Supercars holds little interest based on past investigations into a factory programme.

“Supercars has been the domain of Holden and Ford, and so when we sat down and worked out what would we bring to motorsport, what could we learn from motorsport, the outcomes… we couldn’t see them as being appropriate for us,” he said.

“So we just decided not to.

“In the business of selling cars there are many, many different components. We have a marketing component, a marketing budget, and motorsport fits in to the marketing side of our way of thinking about the world.

“So when we think about when we want to go racing, we think about the funds that are necessary to do something like that. It’s huge – millions and millions and millions.”

Cramb added that the one-make Toyota 86 Series, which will kick off its second season next month, was a better fit for the brand in Australia.

“For the time being, the 86 race series is the commitment that we want to make here in Australia,” he said.

“Toyota’s reasons for getting into the 86 series are more about grass roots involvement for the young competitors, and to give them a way in, give them an opportunity to learn about the sport, to learn their craft, and to learn that it’s not just turning up on race day and racing – there is so much more to it.”

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About this article

Series Supercars
Author Andrew van Leeuwen