Clipsal will end its long-standing naming rights sponsorship of the Supercars season-opening Adelaide 500, according to local newspaper reports.
The sponsorship arrangement between Clipsal and the Adelaide 500 event stretches back to the year 2000, with the event now colloquially known as 'Clipsal'.
But according to a report in the Adelaide Advertiser, the electrical accessories company will not renew its current contract, which means the event will take on a new name after the 2017 running.
"After a long and fruitful relationship, we have made the difficult decision not to renew our naming rights sponsorship of the Clipsal 500 Adelaide," said Gareth O'Reilly, zone president and managing director, Pacific at Schneider Electric.
"This is as a result of a change to our global marketing approach - we're currently working on new ways to connect and engage with more of our customers, which we'll share in due course.
"We thank The Motor Sport Group for the significant role it played in connecting our brand to our customers."
According to the same report, the likely successor to Clipsal is service station chain On The Run, which is owned by the Shahin family, who are also currently building the new Tailem Bend circuit in South Australia.