October 11, 2003 - Ford Performance Racing (FPR) is delighted to announce that Ford Credit has confirmed the extension of their team sponsorship for season 2004. Ford Credit has enjoyed a mutually successful corporate sponsorship partnership...
October 11, 2003 - Ford Performance Racing (FPR) is delighted to announce that Ford Credit has confirmed the extension of their team sponsorship for season 2004.
Ford Credit has enjoyed a mutually successful corporate sponsorship partnership with Glenn Seton since 1996. Upon the acquisition of Glenn Seton Racing (GSR) by Prodrive, one of the world's leading automotive engineering and motorsport companies, Ford Credit elected to retain their major sponsorship of Glenn Seton and became one of the major corporate partners of Ford Performance Racing.
This announcement was made on the occasion of Seton's 20th anniversary at Bathurst and extends the successful Glenn Seton / Ford Credit marketing alliance to a remarkable nine consecutive years.
According to Tony Taylor, General Manager of Marketing for Ford Credit, the continuation of the company's title sponsorship of Seton's FPR Falcon was an easy decision to make.
"We stepped into the formation of FPR to continue our successful marketing partnership with Glenn Seton and we could not be happier with how this strategy has developed. Becoming a major part of this three Falcon team has further promoted our company's automotive financial services to numerous national markets, while continuing our long term association with Glenn. FPR and Ford Credit share the same philosophy in relation to the corporate and public promotion of our brand using V8 Supercar racing as our broad and ever growing marketing platform," Mr Taylor said.
Nick Murray, FPR Commercial Manager, believes that this sponsorship renewal by Ford Credit is a major vote of confidence for this relatively new Ford V8 Supercar team. "Ford Credit has continued to extend their major market share through their sponsorship of Glenn Seton and more recently, as a major corporate partner of FPR. We are delighted that they have confirmed their major FPR corporate partner status for season 2004, which marks the ninth year of their sponsorship involvement with Glenn. We look forward to a great deal of success on and off the race track for Ford Credit as a result of this renewed agreement," Nick Murray said.
FPR driver Glenn Seton is delighted to be continuing this long term association with his major sponsor. "Ford Credit have been with me since 1996 and during this time we have established a strong personal and business association together. It is fantastic to see the company extend our long term assoication through continued sponsorship of FPR through to next season and I look forward to rewarding their marketing investment on the track."
Ford Credit Australia Limited was established in November 1971 and is a wholly owned subsidiary of Ford Motor Credit (USA). Ford Credit is an automotive finance specialist, with their business focus on providing retail automotive financing, wholesale financing and capital loans to Ford and affiliated automotive dealerships. Ford Credit has over 300 employees in Australia servicing 250 Ford Dealers nationwide and a receivables base of over $3 billion. /ends.