Australia's leading transport fuel supplier and convenience retailer, Caltex, will return to V8 Supercars in 2010 after a two year absence, embarking on a multi-year corporate partnership with TeamVodafone. Caltex last partnered the ...
Australia's leading transport fuel supplier and convenience retailer, Caltex, will return to V8 Supercars in 2010 after a two year absence, embarking on a multi-year corporate partnership with TeamVodafone.
Caltex last partnered the championship-winning outfit in 2007 and will return in the new year with signage on the team's all-new Holden Commodores.
In addition, #888 pilot Craig Lowndes, one of the sport's most recognised faces, will be an ambassador for Caltex's primary brands.
TeamVodafone will work alongside Caltex to promote future development of its products in the short to medium term, with a number of exciting benefits for Australian customers.
Team Principal Roland Dane welcomed Caltex's return as a platform partner, saying he looked forward to continuing the successful relationship forged in seasons past.
"We are very pleased to be joining forces with Caltex once more and are excited about the opportunities that lie ahead of us in 2010 and beyond," said Dane.
"Caltex left the sport briefly after a shift in marketing direction and we're confident that the decision to team up again will bring with it a range of benefits as we roll out new cars and look towards even greater championship success."
Caltex National Manager, Brand and Communications, Liz Whiteway, said the association would appeal to customers and business partners across Australia.
"We want to be a leading performer and profitably grow our sales and marketing business. This partnership is a great match for us, both in terms of shared values and opportunity," Whiteway said.
Caltex Australia Limited is the leading transport fuels and convenience retailer in Australia with operations in all states and territories.
Listed on the Australian Securities Exchange (ASX), Caltex has more than 30,000 shareholders across institutions, retail investors and employees.