CALTEX ANNOUNCES EXTENDED MOTORSPORT INVOLVEMENT Caltex Australia has announced a three-year extension of its current sponsorship program with back-to-back V8 Supercar Champions Stone Brothers Racing and the ...
CALTEX ANNOUNCES EXTENDED MOTORSPORT INVOLVEMENT
Caltex Australia has announced a three-year extension of its current sponsorship program with back-to-back V8 Supercar Champions Stone Brothers Racing and the #9 Falcon driven by Russell Ingall.
The partnership, which will include the 2008 season, will make the nine-year naming-rights sponsorship one of the longest and most successful in the recent history of the V8 Supercar Championship.
Caltex is also extending its V8 Supercar commitment with a three-year marketing association with Triple Eight Race Engineering, which currently campaigns two Team Betta Electrical Falcons for Craig Lowndes and Steve Ellery.
This new relationship provides an opportunity to highlight the engine development partnership between Triple Eight and SBR and the use of Caltex lubricants at its facility at Yatala in Queensland.
Caltex is also providing on-going support for both Team Toyota Motorsport and Subaru in the Australian Rally Championship, according to Caltex Australia's National Manager, Brand and Communications, Ms Liz Whiteway.
"The objective of Caltex's involvement in Australian motorsport is business based, with a clear objective of helping to develop the Caltex brand to be number one in the hearts and minds of our customers," said Ms Whiteway.
"Motorsport is the ideal showcase to demonstrate Caltex's technological expertise, quality products and commitment to long term partnerships.
"Stone Brothers Racing is a focused racing organisation which has provided us with opportunities through its on-track success and we are delighted that we can continue our relationship.
"Our technical credibility has been achieved quicker than anticipated, thanks to the performance of Stone Brothers Racing, and now the joint engine development initiative between Stone Brothers and Triple Eight Racing."
The car of Ingall will continue to carry Vortex 98, Havoline and Caltex branding, while the Pirtek Falcon, currently driven by Marcos Ambrose will also be branded with Havoline.
The new Triple Eight Engineering livery will include Havoline branding on the headlights of both cars as well as all team uniforms.
The recent success of the V8 Supercar Championship Series and Australian motorsport in general was a motivating factor in Caltex's decision to remain extremely active in the sport, according to Ms Whiteway.
"A third of Australia's population is watching motorsport, and Caltex is the only Australian oil refining and marketing company," said Ms Whiteway.
"In terms of marketing, motorsport is both a communication medium from which Caltex is exposed to the general public and a communication theme that can be integrated into our brand and product communications.
"It is also an opportunity to deliver on our brand promise -- We put more in."
Stone Brothers Racing co-owner Ross Stone said he was proud to be extending his relationship with Caltex Australia with the company having played a major role in his team's success in recent years.
"We have enjoyed a successful six-year relationship with Caltex Australia and we are delighted that we will be going forward together for the next three seasons," said Stone.
"We are proud to say that we use a range of Caltex off-the-shelf products in our race cars and that, with continued focus, hopefully we can win our third consecutive championship with them this season.
"Caltex is a professional organisation which has taken the time to gain a thorough understanding of our sport and what it takes to be successful."
Triple Eight Race Engineering Managing Director Roland Dane says that his organisation's new relationship with Caltex would benefit everyone involved.
"With both Team Betta Electrical and SBR having their engines developed at the one facility, it makes commercial and engineering sense for us to be using the same lubricants," said Dane.
"SBR has obviously enjoyed recent success using Caltex products and we look forward to providing similar returns over the next three seasons."
Ambrose currently leads this year's V8 Supercar Championship Series by 78 points from Ingall with four rounds remaining in the 2005 title chase.
The next round of the V8 Supercar Championship Series will be the Super Cheap Auto 1000 at Bathurst's Mt Panorama on October 6-9.