JACK DANIEL'S RACING PART OF TV INNOVATION 30 YEARS AFTER RACECAM DEBUT Jack Daniel's Racing has joined forces with the Seven Network and V8 Supercar Television to yet again raise the bar in sport's television coverage at the Supercheap Auto ...
JACK DANIEL'S RACING PART OF TV INNOVATION 30 YEARS AFTER RACECAM DEBUT
Jack Daniel's Racing has joined forces with the Seven Network and V8 Supercar Television to yet again raise the bar in sport's television coverage at the Supercheap Auto Bathurst 1000 at Mount Panorama next weekend.
Rick Kelly, who will pair with brother Todd aboard the #7 Jack Daniel's Racing Holden Commodore at The Great Race next weekend, has worked closely with V8 Supercar Television technicians in designing a new innovation for this year's telecast.
A camera will be embedded in the rear wing of the Kelly brothers' Jack Daniel's Commodore, giving viewers a unique angle of the spectacular 6.213-kilometre circuit, where the Kellys will reach speeds around 300km/h at the fastest point on the circuit on Conrod Straight.
Kelly Racing's fabrication department has constructed a new carbon fibre rear wing specifically to house the camera, which will give viewers a forward-facing view down the right-hand side of Kelly brothers' #7 Jack Daniel's Racing Holden Commodore as it comes within millimetres of concrete walls at spectacular sections of the Mount Panorama circuit such as Reid Park, McPhillamy Park and The Dipper.
It will be one of six cameras aboard the #7 Jack Daniel's Racing Holden
Commodore at Bathurst, with on-board cameras mounted:
- on the passenger's side of the car, facing forward but with a rotating function
- in the footwell of the passenger's side of the car, looking upwards at the driver
- in the rear of the car on the passenger's side, looking over the driver's left shoulder
- inside the left-side taillight looking backwards
- underneath the car looking backwards at the car's differential and rear suspension linkages
- in the right-hand-side of the rear wing, looking forwards down the driver's side of the car
The new development continues a tradition of innovation and excellence for the Seven Network at the biggest race in Australian touring car racing, having pioneered world-first RaceCam technology at Bathurst in the late Seventies.
RaceCam was debuted at Bathurst in the 1979 edition of Great Race 30 years ago, just a week before Todd Kelly was born in Mildura, Victoria. Since that development, footage from on-board racing cars has become the norm in motorsport worldwide.
Rick Kelly himself has taken pride in creating new and interesting ways to bring television viewers closer to the sport, having helped with the development of several new elements to Seven's V8 Supercar telecast in recent years.
Most recently, the 26-year-old created a remarkable 'Helmet Cam', giving viewers a virtually identical view of this year's Sandown event to that of the two-time Bathurst winner and 2006 V8 Supercar champion.
"I really enjoy working closely with the people from Seven and V8 Supercars Television on projects like this one," said Rick Kelly.
"It's fun to think of an idea and then work at making that idea become a reality.
"The on-board cameras are a great way to get the viewers even closer to the action.
"Bathurst is the most spectacular track in Australia and one of the best in the world and all the extra effort that goes into this event from a television perspective ensures that the footage that the viewers get on Seven is equally spectacular.
"With six cameras on-board our #7 Jack Daniel's Commodore there is no where for me and Todd to hide -- everyone watching at home will be along for the ride and if we make a mistake, they'll all know about it!"
Seven's Head of Sport, Saul Shtein welcomed the addition of 'wing-cam' to Todd and Rick Kelly's Jack Daniel's Commodore, one of 49 in-car cameras spread across 10 V8 Supercars.
"We love Rick and Todd's passion, their ideas and their commitment to thinking outside the square when it comes to working with us on our broadcasts," said Shtein.
"We've enjoyed working with them on helmet cam and now a new angle for V8s that we've been searching for, the view from the rear wing.
"Seven at the Bathurst 1000 over the past 45 years has been all about introducing new technologies and new ideas in television production, giving our television audiences the ride of their lives and taking them even closer to the action.
"We know we'll have everyone at home riding by the seat of their pants this year."
Murray Lomax, Executive Producer at V8 Supercars Television, said that this innovation is part of the sport's continual pursuit of new ideas.
"We are always looking at new ways to use our cameras, but these days we are working closer with the teams to achieve more," said Lomax, who will be in charge of 116 cameras at Mount Panorama next weekend, the biggest broadcast ever undertaken in Australian television.
"Rick Kelly and the guys at Jack Daniel's Racing have again provided us with a unique opportunity building a camera into the rear wing of their car.
"I'm sure that our viewers will find that the Wing Cam gives us a wild and scary ride up and down Mount Panorama."
Simon Fordham, Senior Producer at V8 Supercars Television, noted that his team, which will number 315 staff at Bathurst, enjoys working with the Kelly brothers on new and challenging projects.
"It's great to work with a driver who owns the car with projects like this, it gets rid of most of the political red tape," said Fordham.
"Rick has been very accommodating with every idea we have suggested and has also had some great ones himself. Rick has a real understanding of the entertainment factor these shots provide the viewers.
"I worked with Rick for close to 12 months in getting the helmet camera approved that we saw at Sandown this year and the results speak for themselves - it's a great shot.
"We feel the wing camera will provide another fantastic insight into how these cars behave and bring the viewer closer to the action at our biggest event of the year."
This year's Supercheap Auto Bathurst 1000 coverage is also being broadcast in 130 countries across Australia, New Zealand, India, Pakistan, throughout South-East Asia, the United States, and across Europe and North Africa. See full telecast schedule below.