Investment, stable rules, more marketing underwrite development plan for PROCAR. Major capital investment, stable technical regulations and increased marketing will underwrite a plan to develop event company PROCAR Australia and its motor racing...
Investment, stable rules, more marketing underwrite development plan for PROCAR.
Major capital investment, stable technical regulations and increased marketing will underwrite a plan to develop event company PROCAR Australia and its motor racing categories over the next three years.
The first stage, announced today, includes the appointment of marketing expert Ian Copeland in a senior position aimed at developing PROCAR's commercial activities.
Former race engineer Aaron Kelly will head a new technical department.
Further appointments are expected to be announced shortly.
Mr Copeland is a former Director of Sales for brewer Tooheys, where among other things he managed sponsorship of the Bathurst 1000.
More recently, he directed the sales and marketing operations of Century Yuasa Batteries, which sponsored PROCAR's GTP production touring car category betweenn 1995 and 2001.
"PROCAR is being reorganised with clear marketing, technical, operational and administrative divisions and, most importantly, a stable, long-term approach to everything we do," Mr Copeland said.
"It is PROCAR's objective to publish regulation standards for each category, which will allow teams to develop their vehicles with confidence.
"These specifications should have a timeline of three years, except for the V8 BRutes which are nearing the end of the Falcon and Commodore model cycles.
"These measures will allow competitors to develop their teams and their sponsorships in a more businesslike manner, while PROCAR itself will be able to redirect its activities more productively.
"All technical matters will be managed by the technical department, with category management now becoming an operational role."
Mr Copeland said PROCAR would put more emphasis on relations with the teams - its customers - and with suppliers.
On the marketing side, PROCAR would develop an integrated media program to boost the image and profile of the categories and enhance their value to sponsors.
This would include closer involvement with television company AVE, producer of the Speedweek and Inside Speed programs.