CYTOMAX SPORT DRINK TO SPONSOR 2005 TRANS-AM SEASON OPENER AT LONG BEACH LONG BEACH, Calif. (April 4, 2005) -- Cytomax Sport Drink has signed on as title sponsor for this weekend's 2005 season opener for the Trans-Am Series, part of the...
CYTOMAX SPORT DRINK TO SPONSOR 2005 TRANS-AM SEASON OPENER AT LONG BEACH
LONG BEACH, Calif. (April 4, 2005) -- Cytomax Sport Drink has signed on as title sponsor for this weekend's 2005 season opener for the Trans-Am Series, part of the Toyota Grand Prix of Long Beach. The event, scheduled from Friday, April 8 to Sunday April 10, will be called the Cytomax Challenge.
The event is being sponsored by Cytosport's popular Cytomax Sport Drink and its convenient, but smart protein/meal replacement, Muscle Milk. Cytosport is owned by 1978 Trans-Am Drivers' Champion Greg Pickett. Pickett will also be driving the No. 6 Jaguar XKR in the Cytomax Challenge. Cytomax last sponsored a Trans-Am Series race in 2004 at Denver.
"We are thrilled to sponsor the Trans-Am race in Long Beach and to celebrate Trans-Am's 40th consecutive season," said Pickett, who finished an impressive second in last year's Long Beach race, a record .322 of a second behind Paul Gentilozzi. "Southern California is an extremely important market to Muscle Milk and Cytomax. We made a strategic decision last year to use Trans-Am at Denver to help launch our ready-to-drink Cytomax in the Denver market. That decision exceeded our expectations and we think our involvement with Trans-Am in Southern California will yield similar results. The added visibility and excitement that is part of the Trans-Am Series will certainly benefit Cytomax Sport Drink and Muscle Milk.
"This is an added bonus to my competing at Long Beach," added Pickett. "Long Beach's enthusiastic crowd and the atmosphere always give us an added boost. We are seeking positive results both on and off the track here."
"We are privileged to welcome Cytomax as our Long Beach title sponsor," said Series Executive Director John Clagett. "Greg is a longtime competitor and supporter of the Trans-Am Series. He boasts a history second to none in the Trans-Am field, with a record of excellence going back four decades.
"We are also excited about his ongoing success with Muscle Milk and Cytomax," added Clagett, "and we are extremely honored Trans-Am continues to be among his company's chosen sports marketing vehicles. This is the continuation of a win-win partnership forged at Denver last season. We are certain this partnership will continue to produce superb results."
The Cytomax Challenge is scheduled for Sunday, April 10 at 3:15 p.m. PDT and immediately following the Champ Car World Series race. The event, the season opener of the 2005 Championship, will air on a tape-delayed basis on SPEED Channel on Sunday, April 17 at 1:30 p.m. EDT.
Cytomax Sport Drink is the world's most scientifically advanced complex carbohydrate, electrolyte performance sport drink. It ensures proper hydration, steady energy and reduced fatigue during exercise. Muscle Milk is an "evolutionary" muscle formula promoting efficient fat burning, lean muscle growth and fast recovery from exercise. Look for both products at GNC and other fine retailers. Cytomax Ready to Drink launches nationwide at 7-11 stores in May.
The Trans-Am Series features closed-fendered, production-based, V-8-powered sports cars, competing on permanent road courses, and temporary street and airport circuits throughout North America. The Trans-Am Series is America's oldest continuously running road racing series and celebrates its 40th continuous year of competition in 2005.