AutomationDirect renews sponsorship with Johnny Miller for 2002 Trans-Am Series CUMMING, Georgia - AutomationDirect has renewed its primary sponsorship with Johnny Miller for the 2002 Trans-Am Series season, announced Tim Hohmann, founder of the...
AutomationDirect renews sponsorship with Johnny Miller for 2002 Trans-Am Series
CUMMING, Georgia - AutomationDirect has renewed its primary sponsorship with Johnny Miller for the 2002 Trans-Am Series season, announced Tim Hohmann, founder of the Cumming, Georgia-based company AutomationDirect. The 2002 Trans-Am season marks AutomationDirect's seventh season of involvement with Miller and the Trans-Am Series.
Miller will again join three-time Trans-Am champion Paul Gentilozzi in the Rocketsports Racing stable. With his familiar number 64 AutomationDirect livery, Miller and his teammate will each drive the new body style 2002 Jaguar XKR.
"The motorsports program has become an integral part of our overall marketing campaign," said Hohmann. "We've generated major name recognition and gotten a tremendous amount of television exposure thanks to our association with a first-rate team like Rocketsports Racing, all of Johnny's hard efforts, and the Trans-Am Series.
"It's made a positive impact on our customers, too," continued Hohmann. "After a race, our web site traffic typically goes up. In addition, many customers reference they first heard about our company through racing. With the continued solid television package and some great additional markets on the Trans-Am schedule, we're looking forward to even greater things in 2002," concluded Hohmann.
"Knowing I can count on Tim's continued support has played a major role in our success," said Miller, who finished a career high of third in the 2001 points standings. "I'm pleased that our program delivered a great return on investment and that we've contributed to AutomationDirect's prosperity."
AutomationDirect, originally founded as PLCDirect, has grown from a small PLC company into a leader in the industrial automation marketplace. The first industrial controls company to institute the successful use of a direct sales catalog for its PLC products, AutomationDirect now uses a cyberspace store and a toll-free 800 number to access its customers.
In 2001, Miller collected five podium finishes and completed every lap of every race. His on-track performance and promotional efforts also won the Owners' Championship for Gentilozzi.
Scoring his first Trans-Am win in 2000 at San Diego, Miller has posted 26 career top-five finishes, and was voted "Most Improved Driver" in 1998.