Motorsport.com today announced it has been named “Official Media Partner” for the 2016 TCR International Series and its associated Regional and National series and championships.
This is the first-ever such partnership for the worldwide auto racing category.
Founded by former World Touring Car Championship executive Marcello Lotti, the TCR targets C-category racecars featuring such iconic automotive brands as Alfa Romeo, Honda, Opel, SEAT, Volkswagen and more.
The 11-event TCR International Series serves as support to the FIA Formula 1 events in Bahrain, Malaysia, and Singapore, FIA World Endurance Championship 6 Hours of Spa, Macau GP, and more.
As part of the agreement, Motorsport.com becomes the “Official Media Partner” and will provide full coverage on all of its 21 editions in 14 native languages, as well as sister brands Motorsport.tv and Motor1.com. Live streaming of races will also be provided on the network and coverage will be granted to the TCR International, Regional, and National series.
“TCR was born with the aim to become a global concept for Touring Car racing. In less than two years expectations have been largely exceeded, as the TCR cars have been made eligible (or they will be in the near future) by no less than fourteen international, regional, and national series worldwide,” said TCR promoter Marcello Lotti.
“The media partnership with Motorsport.com fits perfectly in the strategy of consolidating and promoting the image of TCR on a truly global level. In fact, there is no other motorsports digital media company in the world that has the comprehensive coverage of racing, including its automotive enthusiasts brand Motor1.com. It is a platform that may be profitably exploited by promoters, manufacturers, suppliers, and partners alike,” he added.
During the season-long partnership, Motorsport.com, as the “Official Media Partner”, will provide full editorial content and across its network of digital companies and stream the races of the TCR series online.
“We are privileged that the TCR has chosen Motorsport.com as its ‘Official Media Partner’,” said Filippo Salza, president, Motorsport.com - Europe. “As the most-viewed motorsport digital media company in the world, adding first-class content like the TCR continues to grow our brand and global audience. We firmly believe in the direction that Marcello is taking the category and look forward in providing world-class content to our readership.”
The sixth event of the 2016 TCR International Series is scheduled for June 18 in Oschersleben, Germany, together with the third round of TCR Germany.
Motorsport.com is a Motorsport Network company.
Formed in 1994, Motorsport.com is technologically advanced international digital media group specializing in motor racing content offering 21 editions in 14 languages, 24 hours a day, seven days a week. It is part of the Motorsport Network.
For more information contact:
Scott Sebastian: M +1 312.519.5040
Vice President of Public Relations and Marketing