Grafton, Wis. (March 2, 2000) -- Tecumseh Products Company and the American Speed Association jointly announced that the engine manufacturer will continue its partnership with the ASA ACDelco Series as the Official Small Engines Provider. As part...
Grafton, Wis. (March 2, 2000) -- Tecumseh Products Company and the American Speed Association jointly announced that the engine manufacturer will continue its partnership with the ASA ACDelco Series as the Official Small Engines Provider. As part of the mul ti-year agreement, Tecumseh acknowledged it will sponsor the July 22 ASA ACDelco Series event at Salem Speedway in Salem (Ind.) for the second-consecutive year.
Tecumseh, the world's largest manufacturer of engines and transaxles in the lawn and garden industry, began its involvement with ASA as a team sponsor in 1997 when it signed a one-race deal, which developed into a multi-race program with then LaFavre Racin g Teams driver Kevin Cywinski. Tecumseh increased its involvement in 1999, when it joining the series as an official sponsor.
The involvement with the ASA ACDelco Series has allows Tecumseh to continue to develop a marketing and promotional plan, integrating employee, dealer and customer events around race weekend activities. Tecumseh's involvement will also include a commercial television presence along with several in-car camera exposures during the season.
In 1999, Tecumseh sponsored the Tecumseh 300 at Salem (Ind.) Speedway around the annual International Lawn Garden and Outdoor Power Equipment Expo going on at the same time in Louisville, Ky. The event weekend included many activities that directly involve d a number of Tecumseh's clients.
"Tecumseh is very pleased that we have worked out a multi-year agreement to continue supporting the American Speed Association," said Tecumseh Motorsports Coordinator Dick Melius. "We are looking to repeat and enhance the success of the Tecumseh 300 at Sa lem Speedway from last year. We are happy to be involved with the positive changes debuting in the 2000 ASA ACDelco Series".
Tecumseh also recently announced that it agreed to continue sponsorship of the number 1 Chevrolet driven by Mike Garvey with LaFavre Racing. That agreement continues the association between Tecumseh and LaFavre Racing for an additional four years.