GRAFTON, Wis. (February 9, 2000) -- Tecumseh Products Company announced it has reached a four-year agreement with LaFavre Racing Teams Inc. to continue sponsorship through the 2003 ASA ACDelco Series season. Mike Garvey's number 1 LaFavre Racing...
GRAFTON, Wis. (February 9, 2000) -- Tecumseh Products Company announced it has reached a four-year agreement with LaFavre Racing Teams Inc. to continue sponsorship through the 2003 ASA ACDelco Series season. Mike Garvey's number 1 LaFavre Racing Chevrolet will carry the Tecumseh name and colors for the second consecutive season.
Tecumseh, the world's largest manufacturer of engines and transaxles in the lawn and garden industry, began its partnership with LaFavre Racing in 1997 when they signed a one-race deal which developed into a multi-race program with then LaFavre driver and 1997 ASA National Champion, Kevin Cywinski.
Through its involvement with LaFavre Racing and as a series official sponsor, Tecumseh has been able to develop a strategic marketing and promotional plan that allows them to integrate employee and customer events around race weekend activities.
"This is really exciting for us," said Tecumseh Motorsports Coordinator Dick Melius. "The fact is that four years brings us stability and allows us to focus on the combination of Tecumseh Motorsports, LaFavre Racing and Mike Garvey to develop new marketin g opportunities with our motorsports program."
Garvey teamed up with LaFavre Racing and Tecumseh prior to the start of the 1999 season. Producing a career season in 1999, Garvey collected four wins, including three-straight late in the season, along with 11 top-fives, three poles and more laps led than anyone with 1,212.
"I couldn't be in a better position racing for LaFavre Racing with Tecumseh as a sponsor," stated Garvey. "Last year, the first year we were all together, created a strong bond. All the people at Tecumseh, including Dick Melius and (Vice President of Mark eting and Sales) Tom Hockycko, couldn't treat me any better than they do."
Owner Scott LaFavre has expanded his operation and will field a three-car team in the 2000 ACDelco Series. Along with Garvey, Cywinski returns and Johnny Sauter will compete for Pat Schauer Memorial Rookie of the Year honors.
"A four year agreement allows both Tecumseh and ourselves the opportunity to market together on a long-term basis," said LaFavre. "The people at Tecumseh couldn't be better. We're thrilled to be working with them as partners."