Huth's New Venture Acquires The ASA Member Track Program DAYTONA BEACH, Fla. (Dec. 13, 2004) -- Longtime motorsports executive Dennis Huth announced that he has formed a new partnership group, Racing Speed Associates, LLC, and acquired the...
Huth's New Venture Acquires The ASA Member Track Program
DAYTONA BEACH, Fla. (Dec. 13, 2004) -- Longtime motorsports executive Dennis Huth announced that he has formed a new partnership group, Racing Speed Associates, LLC, and acquired the ASA Member Track program from the American Speed Association. The terms of the asset deal were not released.
"The fundamentals of the ASA Member Track program was to offer the weekly-program racetracks an alternative for insurance, point funds and assistance in competing against the other forms of entertainment that pull fans in different directions today," Huth explained. "Under the guidance of Racing Speed Associates, the program will remain unchanged in these respects. We are still an alternative for tracks and regional touring series looking to help lower their expenses, increase the visibility of their program, and feel like they are part of a national group."
Huth, formerly the director of the NASCAR Craftsman Truck Series, had been the key player in developing the ASA Member Track program. In 2004, he was able to sign 14 tracks around the United States to the program, as well as several regional touring race series. Prior to working at ASA, Huth was instrumental in establishing the NASCAR Winston Racing Series (known today as the Dodge Weekly Series) and guided it to a peak of more than 100 NASCAR sanctioned tracks. He is a 16-year veteran of the stock car sanctioning body, started the NASCAR Northwest Tour and headed up the 11 touring divisions. In addition, he was instrumental in the planning and execution of the NASCAR Winston Cup and Winston West races at the Twin Ring Motegi oval in Japan.
"Dennis did an excellent job in developing the ASA Member Track program," said Steve Dale, ASA president and CEO. "I am pleased that he will be taking over the program. I have ownership of the ASA National Tour and can concentrate on that part of the business and he will be able to focus his energies in further working with the racetracks without distraction."
For continuity, the name will remain the ASA Member Track program, and Huth has been working with Ron Varney, Jr., president of the recently-acquired ASA Late Model Series, to develop mutually-beneficial programs.
"It is important for people to know that even though we are keeping the ASA Member Track name, it is under the ownership and management of a completely different company," Huth explained. "I felt that it was important to keep the name as it still carries positive connotations in the motorsports industry and has become a recognized mark."
Tracks and regional touring series that join the ASA Member Track Level I program are eligible to receive contributions to their year-end point fund, marketing assistance, enhanced participant accident insurance, and will be the spot for today's fans to watch the stars of tomorrow learn the trade. Huth indicated that he has other exciting ideas and plans to help take the local racing programs to new levels and to further enhance the coverage of the tracks and series competitors.