New outlook, fresh ideas for 2003

Pendleton, IN (March 14, 2003) -- Throughout the 2002 ASA Racing Series season, Steve Dale had numerous irons in the fire. Not only was he chasing the series championship along with his driver Joey Clanton and the members of his team,...

Pendleton, IN (March 14, 2003) -- Throughout the 2002 ASA Racing Series season, Steve Dale had numerous irons in the fire. Not only was he chasing the series championship along with his driver Joey Clanton and the members of his team, but he was also exploring the possible purchase of the then 35-year-old, Indiana-based sanctioning body.

Word got out during the season that Dale was one of the potential buyers of the series, but the information in the rumor mill did little to distract him from his goals. At the end of the season, he wore the championship crown as a car owner and shortly thereafter signed paperwork effectively taking control of the American Speed Association LLC.

Since the beginning of the year, Steve Dale has been in the office, working alongside his new team, the members of the ASA Racing office staff. His excitement and enthusiasm regarding the present and future of ASA is contagious and he has limitless goals for the series.

"We really want to make every aspect of ASA Racing fun," Dale said. "We want to create excitement, identify new opportunities for ASA and do everything within our power to make an ASA Racing weekend a happening. We want a carnival- like atmosphere at our events and we want to get everyone -- our competitors, officials, sponsors and fans -- involved in the events. Our goal is to make an ASA weekend enjoyable for all."

With those goals stated, Dale is quick to point out that the level to which ASA climbed prior to his involvement was not accidental. A great deal of effort, planning and ambition from Rex, Becky and Brian Robbins brought ASA to where it is.

"What the Robbins family did in 35 years is amazing," Dale said. "The fact they were able to maintain the professionalism and competition level that they did for so long says a great deal about the ability Rex and Becky had to communicate and to provide that excitement and fun atmosphere that made people want to be a part of the organization for several generations. Our desire is to build on that enthusiasm and expand the reaches of ASA to a new level. We have high aspirations for this series and the things we'd like to accomplish in the next several years."

As in all situations that involve change, ASA is in a state of transition. Much of that transition is visible, some is not and other parts of the transition are ongoing. While he ultimately would have liked a little more time in the transition period, Steve Dale has been encouraged by what he has seen to this point.

"The transition with the staff has been remarkably smooth and it has been pleasant to work with everyone," Dale said. "I am enjoying this new role and the challenge placed before me and everyone on the ASA Racing staff. This opportunity has put a bit of a bounce in my step. I am getting up earlier than I have in years and can't wait to get to work every day. The people have made it great to be here. I am very much looking forward to being a part of the ASA Racing family throughout the race season and for many years to come."

While the change in ownership has ASA in new hands for the first time in its existence, there are some concepts for which ASA has been known that will remain in place. Other aspects of the series will evolve, but the end goal is for the series to still be seen as a place where the competition is intense, the playing field is level and the events are more than just races.

"Our competitors can expect to be treated fairly and with respect, but it is a respect that will have to be reciprocated," Dale said. "We want the competitors in our series to see it as exciting, fun and rewarding. I want them to feel like they can't wait until the next event. As good as the ASA family has been all of these years, we want to make it even better. We want the families of our current competitors and fans to feel and enjoy the fun and excitement, which will lead to many generations of ASA supporters.

"To our current fans, I want to promote fun and excitement and I want us to produce the best racing product we can. Simply stated, in ASA Racing, we build champions."

With the future glowing brightly, the new era of ASA Racing sees its first competitive action March 20-22 at USA International Speedway in Lakeland (FL) in the Jani-King 200. The event will be telecast live on Speed Channel starting at 9 p.m. (Eastern).

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<pre> New Outlook, Fresh Ideas Lead Approach To ASA's New Era

Pendleton, IN (March 14, 2003) -- Throughout the 2002 ASA Racing Series season, Steve Dale had numerous irons in the fire. Not only was he chasing the series championship along with his driver Joey Clanton and the members of his team, but he was also exploring the possible purchase of the then 35-year-old, Indiana-based sanctioning body.

Word got out during the season that Dale was one of the potential buyers of the series, but the information in the rumor mill did little to distract him from his goals. At the end of the season, he wore the championship crown as a car owner and shortly thereafter signed paperwork effectively taking control of the American Speed Association LLC.

Since the beginning of the year, Steve Dale has been in the office, working alongside his new team, the members of the ASA Racing office staff. His excitement and enthusiasm regarding the present and future of ASA is contagious and he has limitless goals for the series.

"We really want to make every aspect of ASA Racing fun," Dale said. "We want to create excitement, identify new opportunities for ASA and do everything within our power to make an ASA Racing weekend a happening. We want a carnival- like atmosphere at our events and we want to get everyone -- our competitors, officials, sponsors and fans -- involved in the events. Our goal is to make an ASA weekend enjoyable for all."

With those goals stated, Dale is quick to point out that the level to which ASA climbed prior to his involvement was not accidental. A great deal of effort, planning and ambition from Rex, Becky and Brian Robbins brought ASA to where it is.

"What the Robbins family did in 35 years is amazing," Dale said. "The fact they were able to maintain the professionalism and competition level that they did for so long says a great deal about the ability Rex and Becky had to communicate and to provide that excitement and fun atmosphere that made people want to be a part of the organization for several generations. Our desire is to build on that enthusiasm and expand the reaches of ASA to a new level. We have high aspirations for this series and the things we'd like to accomplish in the next several years."

As in all situations that involve change, ASA is in a state of transition. Much of that transition is visible, some is not and other parts of the transition are ongoing. While he ultimately would have liked a little more time in the transition period, Steve Dale has been encouraged by what he has seen to this point.

-more-

"The transition with the staff has been remarkably smooth and it has been pleasant to work with everyone," Dale said. "I am enjoying this new role and the challenge placed before me and everyone on the ASA Racing staff. This opportunity has put a bit of a bounce in my step. I am getting up earlier than I have in years and can't wait to get to work every day. The people have made it great to be here. I am very much looking forward to being a part of the ASA Racing family throughout the race season and for many years to come."

While the change in ownership has ASA in new hands for the first time in its existence, there are some concepts for which ASA has been known that will remain in place. Other aspects of the series will evolve, but the end goal is for the series to still be seen as a place where the competition is intense, the playing field is level and the events are more than just races.

"Our competitors can expect to be treated fairly and with respect, but it is a respect that will have to be reciprocated," Dale said. "We want the competitors in our series to see it as exciting, fun and rewarding. I want them to feel like they can't wait until the next event. As good as the ASA family has been all of these years, we want to make it even better. We want the families of our current competitors and fans to feel and enjoy the fun and excitement, which will lead to many generations of ASA supporters.

"To our current fans, I want to promote fun and excitement and I want us to produce the best racing product we can. Simply stated, in ASA Racing, we build champions."

With the future glowing brightly, the new era of ASA Racing sees its first competitive action March 20-22 at USA International Speedway in Lakeland (FL) in the Jani-King 200. The event will be telecast live on Speed Channel starting at 9 p.m. (Eastern).

-end-

</pre>

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Series Stock car
Drivers Joey Clanton