Michigan race gains title sponsor

Pendleton, Ind. (July 3, 2003) -- The ASA Racing Series event at Berlin Raceway in Marne, Mich. on Saturday, August 2 will be known as the Meijer 250 presented by BFGoodrich Tires. It is the 11th race on the 17...

Pendleton, Ind. (July 3, 2003) -- The ASA Racing Series event at Berlin Raceway in Marne, Mich. on Saturday, August 2 will be known as the Meijer 250 presented by BFGoodrich Tires. It is the 11th race on the 17 event 2003 schedule and will be televised live on SPEED Channel at 9 p.m. (Eastern)

Meijer is a family-owned and operated grocery and general merchandise retailer operating 156 stores throughout the Midwest. The company has been involved with ASA Racing since the late 1990s with both event and team sponsorships.

"We are already involved with both Berlin Raceway and ASA Racing," said Connie Castro, promotions and partnerships specialist for Meijer. "This specific event brings three entities [Meijer, ASA and Berlin] together. Our demographics almost mirror each other, and racing is fast becoming the No. 1 spectator sport in the country. With live exposure afforded on SPEED Channel and the tremendous fan following at Berlin we are thrilled to have our name associated with this event."

Meijer currently serves as primary sponsor of the No. 11 Go Go Motor Sports team Chevrolet Monte Carlo driven by Toby Porter of Greenville, South Carolina. In 2002 David Stremme drove the entry to a pair of victories, both coming in his home state of Indiana. He won at Salem Speedway and Indianapolis Raceway Park en route to a final fourth place finish in the championship point's standings.

Red Baron Pizza, Stouffer's, Tyson and Edy's Ice Cream are associate sponsors for the Go Go Motor Sports team and their respective products are available at all Meijer locations in Michigan, Indiana, Ohio, Illinois and Kentucky.

Driver Toby Porter and the No. 11 Meijer Chevrolet will make an appearance at the Meijer store at 3757 Plainfield Ave. NE, Grand Rapids, Mich., on Friday, Aug. 1 from 5-7 p.m.

For the second straight year, Meijer, in partnership with Go-Go Motorsports, is the sponsor and promoter of the ASA Pace Car Giveaway Sweepstakes. The lucky winner will receive the dark-purple 2002 Pontiac Grand Prix Pace Car, one-night hotel accommodations for two adults and two tickets to the National ASA Racing Awards Banquet at Caesars Casino and Hotel in Elizabeth, Ind. and $700 in travel and spending money. Total value for the winner's prize is $22,050.

The Meijer 250 presented by BFGoodrich Tires will mark the 38th visit to the West Michigan facility since 1981. A who's who of stock car racing greats have competed at and won on the fairgrounds track in the interim. Michigan greats Bob Senneker, Mike Eddy, Butch Miller and Johnny Benson Jr. are among the winners through the years.

The Meijer 250 presented by BFGoodrich Tires will take the green flag at 9 p.m. (Local) and will be telecast live on Speed Channel. For additional information visit asaracing.com or meijer.com.

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Series Stock car
Drivers Johnny Benson , David Stremme , Butch Miller