Xtreme Tire Manufacturer Championships Go to Goodyear AKRON, Ohio (Oct 20, 2004) -- The 2004 racing season saw Goodyear add six new tire manufacturers championships to the company's long list of achievements. Those championships came in late...
Xtreme Tire Manufacturer Championships Go to Goodyear
AKRON, Ohio (Oct 20, 2004) -- The 2004 racing season saw Goodyear add six new tire manufacturers championships to the company's long list of achievements. Those championships came in late model dirt stock car racing.
Goodyear-equipped cars won the most races in all of the Xtreme Dirt Car organizations among the three tire suppliers, with Earl Pearson Jr. winning the Stacker2 Xtreme Dirt Car Series. The other series included the Pacific Coast Xtreme Dirt Car Series, the Western Xtreme Dirt Car Series, the Northern Xtreme Dirt Car Series and the Southern Xtreme Dirt Car Series. In addition, when Scott Peltz won Xtreme's Dirt Weekly Series championship, he rode to the title on Goodyear tires.
"Championships are important to all of us at Goodyear Racing because it is a tangible way to measure success." said Justin Fantozzi, Goodyear's sales and marketing manager for late model dirt racing. "But equally important to us is what we were able to do for our racing partners."
Goodyear captured the market's attention in 2004, by providing a program making racing easier, less expensive and more competitive than ever been before.
The Goodyear program made tire selection a simple matter for the racer. There were fewer tread compounds to choose from and the rule allowing no tire modification, supported by Goodyear before the start of the season, meant teams spent less time choosing and preparing their tires before each race.
The cutback in tire preparation saved teams money because they no longer needed to employ one crewman to work on tire preparation. It also meant less time spent experimenting with tread compounds and grooving combinations.
Some teams estimated their savings at more than $1,000 per event.
Further, Goodyear charged every team the same for each tire. There were no sweetheart deals out of the Goodyear trailer. Free tires were rewarded for track performance.
"We delivered our objectives," Fantozzi said. "It worked. The racing was the best the series has ever seen. The teams and fans raved about it."
Goodyear's most important innovation was aimed at the weekly racers that wanted to race against the touring teams when the touring division came to the local racer's home track. The Goodyear Driver Assurance Program provided tires to competitors not among the leading point-getters in the Stacker2 Xtreme Dirt Car Series. Goodyear would like to thank Weld Wheels for donating the wheels for this program.
"The Assurance program allowed the local racer a chance to compete against the touring pros for very little extra money," Fantozzi said. "Goodyear's pledge, to help racers race, includes the weekly warriors who just want a chance to measure themselves against the best in the business."
Fantozzi noted that in the case of the USA Nationals, the three-day mid-summer classic at Cedar Lake Speedway in Wisconsin, the Assurance program coupled with Cedar Lake's program, lead to local drivers having to purchase just one tire to compete for a $40,000 first-place prize.
"Racers race to win," Fantozzi said, "and winners go Goodyear."