Champion Racing Association Unveils New Sunoco Super Series Logo Salem, Ind. (March 14, 2002) & ...
Champion Racing Association Unveils New Sunoco Super Series Logo
Salem, Ind. (March 14, 2002) – Champion Racing Association officials, in conjunction with new series title sponsor Sunoco, unveiled the new logo for the CRA Sunoco Super Series today. The logo combines the new series title with the traditional Sunoco diamond with a waving checkered flag background.
“We are really excited about the new logo,” remarked CRA Sunoco Super Series Director Glenn Luckett. “The logo was created with input from both Champion Racing Association and Sunoco. We got what we wanted, something that will give the series and Sunoco instant recognition!”
“The Sunoco Marketing Department did a great job helping us put this together,” remarked CRA Sunoco Super Series Managing Partner R.J. Scott, “I believe the series racers and fans are really going to like the new logo. The series must create brand awareness for Sunoco, the new logo is just what we needed to get that started.”
Sunoco took over the title sponsorship of the series after three seasons of being a multi-event sponsor and race team sponsor. Sunoco will continue to be event sponsors at the June 8th series event at Anderson Speedway, the August 2nd series event at Toledo Speedway and the series season championship event on October 20th at Indianapolis Raceway Park. Sunoco will also sponsor the Stewart Racing Sunoco Super Series late model driven by Todd Oliver.
“Everyone at Sunoco is very pleased with the new logo,” commented Sunoco Area Manager Bud Talbot. “I believe this is just the beginning of the great things that will be created by Sunoco and Champion Racing Association.”
The 2002 Sunoco Super Series season opens at Anderson (Ind.) Speedway on Saturday, April 20. For up-to-the- minute coverage, visit the official series website at www.sunocosuperseries.com.