Salem, IN (November 29, 2004) -- Champion Racing Association, the sanctioning body for the Sunoco Super Series, announced today that Sunoco would not return as the title sponsor of its Late Model Series beginning with the 2005 season. Sunoco,...
Salem, IN (November 29, 2004) -- Champion Racing Association, the sanctioning body for the Sunoco Super Series, announced today that Sunoco would not return as the title sponsor of its Late Model Series beginning with the 2005 season. Sunoco, which became the series title sponsor beginning in 2002, will now focus its marketing dollars on its "Official Fuel of NASCAR" marketing campaign.
"We greatly appreciate the support Sunoco has given our series since they first came on board as a team and event sponsor in 1998," remarked Glenn Luckett, Champion Racing Association Director. "They started out sponsoring Todd Oliver's series team and an event at Salem Speedway, and had continued to grow their support every season after that including stepping up as the series title sponsor in 2002. I especially want to thank Bud Talbot, without his guidance and great interest in the series, we would never have had Sunoco's support!"
Sunoco took over as the Official Fuel of NASCAR beginning with the 2004 season. The move was based, in part, on the success Sunoco had in marketing their brand with the Sunoco Super Series.
"The series was great for the growth of Sunoco gasoline in the Indiana, Ohio and Michigan areas," commented Bud Talbot, Area Manager for Sunoco Branded Distributors. "We were very successful using the series to market our product to vendors and to customers, creating sizable growth in our sales each year. The company decided to move up to market with NASCAR in 2004, and that is where the majority of the marketing dollars for our company will be spent. I want to thank everyone with the series for doing an outstanding job, I greatly enjoyed the time I spent working with the series!"
The Sunoco Super Series name will be changed to the CRA Super Series. Champion Racing Association is actively seeking a new title sponsor for the series. When a new sponsor is signed, their name will be added to the title of the series.
"Make no mistake, we will be racing in 2005," remarked R.J. Scott, Founder and Managing Partner of Champion Racing Association. "2004 was a phenomenal season for our series. We had over 180 different super late model drivers compete with the series, while averaging 30 cars a show-- there are not too many racing series on our level that can lay claim to those kinds of numbers. We were also leaders in bringing back two great late model racing events: the World Cup 300 at I-70 Speedway and the All American 300 at Music City Motorplex. Thanks to the success we have enjoyed in previous seasons, we enter 2005 as a financially solid company, and without a doubt, move full steam ahead to have an even better season in the coming year."
The CRA Super Series will be releasing the 2005 Car Specifications and Racing Guidelines in the very near future as well as the 2005 race schedule.
"We are about 80% done with the 2005 schedule," remarked Luckett. "We are very excited about the schedule, especially with the momentum coming off such a great season in 2004. We intend to sign a new Title Sponsor for the series soon and continue the special bonus plans that were developed to provide our teams additional income above and beyond what the purses currently pay at each event. There will be some exciting announcements coming out soon about the 2005 season."
The last official Sunoco event will be the 2004 Sunoco Super Series Awards Banquet on Saturday, January 15, 2005, at the Crowne Plaza Hotel in downtown Indianapolis, Indiana. 2004 Sunoco Super Series Champion Chuck Barnes, Jr. will be honored along with 2004 Rookie of the Year Chris Gabehart and the rest of the top fifteen in 2004 series owners' points. The series will continue to use the current series web site in the near future, which is www.sunocosuperseries.com.