Coronado Paint joins member track program

PENDLETON, Ind. (March 19, 2004) - American Speed Association officials have announced that Coronado Paint Company has signed on to support the expanding Member Track program. The nationally prominent Coronado Paint Company will supply product for...

PENDLETON, Ind. (March 19, 2004) - American Speed Association officials have announced that Coronado Paint Company has signed on to support the expanding Member Track program. The nationally prominent Coronado Paint Company will supply product for each of the ASA Member Tracks starting with the upcoming 2004 racing season.

"The quickly developing ASA Member Track program is an excellent venue for promoting our products," said Robert L. Hechler, President of Coronado Paint. "Our distribution network through Independent Paint Retailers is a perfect fit with the local flavor of the ASA Member Track program. While the breadth of the program, covering a variety of tracks throughout the country, delivers the national audience we seek. We are confident that the partnership with ASA will benefit Coronado Dealers as well as enhance the Coronado brand on both a local and national level."

Coronado Paint is a nationally distributed brand, serving both the professional painting contractor and the do-it-yourself homeowner markets. Coronado's innovative product line includes high-tech specialty coatings for industrial applications. It also uses the best-in-class technology for residential painting as exemplified by the CeramaGard® Plus and Maxum® premium lines.

Headquartered in Edgewater, Fla., Coronado Paint has been serving Independent Paint Dealers for nearly 50 years. Outstanding customer service, consistent technological innovation and a powerful and dedicated Sales Team provide Coronado Paint with a formula for success.

"The Member Track program is continually looking for the highest quality of participants - whether it be the tracks, drivers, fans, sponsors or anyone involved in the motor sports entertainment business," said Dennis Huth, ASA Member Track national director. "ASA's relationship with a well respected and top of the line organization like Coronado Paints is a great fit for the Member Track program."

The ASA Member Track program is designed for weekly short track venues to make available many of the policies, principles, procedures and components that have made the American Speed Association a premier short track sanctioning body for 37 years.

Participating tracks receive contributions to their year-end points fund, marketing opportunities, and join a small, select group of elite tracks displaying the ASA Member Track logo.

ASA Member Tracks showcase exciting competition with their local racing programs, providing training grounds for the ASA Racing stars of tomorrow. Through the ASA Member Track program, "We Build Champions."

- www.asaracing.com -

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